product launch mistakes

Free ebook: Top Ten Product Launch Mistakes: Common Errors to Avoid to Ensure Success

This white paper is part of the Product Launch ToolkitTM, which provides you with the training, knowledge and templates to help you run more compelling and effective product launches. The content of this white paper is at a fairly basic level - the toolkit includes much more in-depth information.

Table Of Contents

Pg 3 - About This White Paper Pg 4 - Top Ten Product Launch Mistakes Pg 4 - No sustaining marketing plan Pg 5 - Shipping a poor quality product Pg 5 - Inadequate funding Pg 6 - Overestimating results Pg 6 - Driving customers to buy your competition Pg 6 - Announcing too early Pg 7 - No dedicated review program Pg 7 - Not communicating early enough Pg 8 - International is an afterthought Pg 9 - Next Steps

First 3 Pages

Top Ten Product Launch Mistakes Common Errors to Avoid to Ensure Success A white paper by: Brian Lawley President, 280 Group LLC The Product Marketing and Product Management Experts™ About the 280 Group... The 280 Group LLC provides consulting, contractors, training and templates to help companies define, launch and market breakthrough new products. For more information or a free consultation call 408-834-7218 or visit their website at www.280group.com. To receive future white papers like this one or to subscribe to the free 280 Group newsletter visit www.280group.com. Copyright 2007 280 Group LLC. All rights reserved, including the right of reproduction in whole or in part of any form. i www.280group.com Table of Contents About This White Paper.................................................................................................. 1 Introduction........................................................................................................................ 2 Top Ten Product Launch Mistakes................................................................................ 2 Not planning early enough.......................................................................................... 2 No sustaining marketing plan..................................................................................... 2 Shipping a poor quality product................................................................................. 3 Inadequate funding...................................................................................................... 3 Overestimating results................................................................................................. 4 Driving customers to buy your competition.............................................................. 4 Announcing too early................................................................................................... 5 No dedicated review program.................................................................................... 5 Not communicating early enough.............................................................................. 6 International is an afterthought.................................................................................. 7 Next Steps......................................................................................................................... 7 About This White Paper This white paper is part of the Product Launch Toolkit™, which provides you with the training, knowledge and templates to help you run more compelling and effective product launches. The content of this white paper is at a fairly basic level - the toolkit includes much more in-depth information. The Product Launch Toolkit includes: Templates: 1. Product Launch Plan 2. Competitive Product Comparison 3. Press Release Background Document 4. Press Release 5. Press Kit Checklist 6. Product Overview One Pager 7. Features & Benefits 8. Product Launch Readiness Checklist 9. Product Launch Marketing ROI Calculator 10. Product Launch Marketing Budget 11. Collateral & Sale s Tools Checklist 12. Competitive Feature Matrix 13. SWOT Analysis 14. Online Advertising ROI Calculator 15. Positioning Statement & Matrices 16. Press & Analyst Presentation 17. Customer Presentation Guidelines: 1. Product Naming Guidelines 2. How to Write Features and Benefits 3. Press Release Guidelines 4. Top 10 Product Launch Mistakes White Paper 5. Google AdWords Tips & Strategy Samples: 1. Competitive Comparison 2. Features & Benefits 3. Positioning Statement & Matrix 4. Press & Analyst Launch Timeline 5. Product Launch ROI Calculation 6. Product Launch Timeline 7. Product Launch Marketing Budget 8. Press Release Sample For more information on the Product Launch Toolkit go to www.280group.com.