Get answers from customer success leaders
Ben Terrill
Brex Senior Director, Customer Success • January 19
We have our Customer Success organization broken into 2 groups - Strategic Customer Success and Scaled Customer Success. In the Strategic Customer Success group I have managers who are responsible for a team of CSMs and also serve as the DRI on customer success for one or more products. CSMs need to have a strong understanding of multiple products because we only have one CSM per customer, and customers ideally use more than one product. Each manager coaches and supports their CSM team, and they provide leadership and guidance where they are the DRI across the entire team. In Scaled Customer Success, we have managers who oversee a group of Scaled CSMs. Rather than own a customer, our scaled CSMs own a product or customer lifecycle stage. For example, we may have a Scaled CSM who only owns churn mitigation for one product line.
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Georgia Glanville Harrison
Braze VP Customer Success, EMEA • January 26
Technical Support response targets! We’ve all been there, and being the first Success Hire is super exciting. You get to wear many hats, get involved all the way through the customer lifecycle and be scrappy to get customers what they need. For us at the beginning, that meant taking on a lot of Technical Support tickets for our EMEA customers, especially in the morning before our then US-based tech support team was online. On the one hand, this gives you a lot of valuable product knowledge that can help you be an impactful CSM, but on the other hand, it can mask the business need to expand technical support teams and can hurt your focus in the long term. If you can, explain early the difference between CS and Tech support KPIs and ensure that anything you take on is temporary!
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Brett Milstein
Narvar Director, Customer Success • February 8
Here are a few mistakes I see most often: 1. Not doing their research on the company/role they are interviewing for. It is surprising how many interviews I have participated in where the candidate had clearly not reviewed our company's product offering or job description. One of the keys to interviewing is to showcase why you are the best fit for the role. The best way to do this is to fully understand what the company does and what they are looking for, and to articulate how you meet those needs. 2. Not asking enough and/or not asking the right questions. I tell candidates all the time it is just as important that we interview them, as it is they interview me (the hiring manager) and our company. Accepting a role at a huge company is a huge commitment, and as a candidate, you want to make sure you know exactly what the role is, the expectations and what you are walking into. 3. Talking for too long and over-explaining. While I want to make sure a candidate has sufficient time to answer questions, it becomes concerning if they tend to ramble on for a long period and have trouble directly answering the question. When I am interviewing a candidate I am always picturing myself as one of our customers and what the zoom experience would be like for our customer, if we hired this candidate. Our customers are looking for CSMs who can provide clear and concise answers to their questions and candidates must showcase that skill during the interview process.
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Jessica Haas
Appcues Chief of Staff & VP of CX • April 27
Scenario-based questions are my favorite but I especially like this one as it breaks the ice and allows the candidate to show their personality & you can have fun with the scenarios. Three emails hit your inbox, which do you answer first, second, and last and why? No wrong answers here! 1. You ordered lunch and the delivery person is running an hour behind and asks if you still want your order. (symbolizes a higher-value downgrade scenario) 2. Your friend wants to reschedule your plans for the evening and is asking for a confirmation (symbolizes a mid-value cancellation scenario) 3. You were given an Amazon gift card that needs to be claimed (symbolizes a lower-value upgrade scenario)
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Christine Vienna Knific
mParticle Senior Director, Customer Success - North America • January 18
The most important skills for a Customer Success Manager are: * Ability to conduct discovery with a customer. In sales, we've heard the phrase "Always be closing." In Customer Success, we should Always be Discovering. This means that every conversation a CSM has with a customer is an opportunity to ask why, learn how, and dig deeper into the customer's business goals. The more we know about the client's goals and business, the more valuable we bcome. * Setting expectations early and often. CSMs must be able to (tactifully!) set expectations with customers, and set expectations with internal cross-functional partners. * Objection Handling. Most Customer Success Managers are, by nature, people-pleasers. We want to make customers happy and solve their problems, and when everything goes according to plan, that's easy to do! What's more difficult is when everything doesn't go perfectly, the product doesn't actually answer all of their needs, when the price is too high, when there's a breaking defect... the list goes on. A CSM has to be able to handle objections with grace and prove value even in difficult circumstances. * Presentation and Interpersonal Skills. CSMs have to be ready at all times to address talking points of an agenda, lead conversations in a personable way, and present new ideas. Customer Success Managers must be comfortable giving presentations and leading the relationship with the customer.
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Nicole Alrubaiy
Jellyfish Senior Vice President, Customer Success • March 1
My journey was the other way around. I started at a company where CS was brand new, and then came to a company where CS was established. Looking back, here are some interesting findings. * Perceptions of what Customer Success is/isn't vary widely, even if the function already exists at the company. When CS doesn't exist yet, there's an explicit need to educate the executives, sales reps, product org, etc. on what the team will do and the results they will drive. At a company where CS is established, that need for ongoing education still exists-- it just takes a different flavor over time. * When there's no Customer Success (and even when there is), information on customers can be scattered all over the place. That's why we prioritized getting a CS tool early on, so if nothing else, we would have one place where customer documents, interactions, health, etc. were kept. It takes time to manage that change (put info here, not in your notepad) but it's worth it. * If Customer Success hasn't existed, the company may be getting its first taste of churn (what prompted them to create Customer Success anyway?). That first taste of churn is bitter, and chances are the data and workflows around risk mitigation and learning from churn aren't well built out. This is an area to invest early- capture the reason codes, build a churn forecasting process, and educate everyone on churn and risk. Moves you make today may take 6+ months to have an impact so make sure to set expectations.
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Conor Holmes
Confluent Director, Customer Success EMEA • May 19
Scaling customer success doesn't necessarily mean adding more CS headcount, at least not immediately. Before that, some foundations and a solid go-to-market framework should be implemented. * Seek alignment from executive leadership on the metrics and KPIs the business wants to deliver upon and how this team will be deemed successful, or if that doesn't exist, provide a recommendation. * Create a detailed view of the customer journey and what the engagement framework should be, i.e. what exists today and what should exist in the future, including where there are gaps in documentation and process. * A point to note here is to be agnostic of who does what when going through this process, putting the customer first and focusing on what they need vs defining the roles that will support the customer can provide flexibility around role definition and alignment. * Once the gaps around what's missing are understood, see what resources are available internally to start building processes and documentation. * I would then work through the following steps to determine the next customer success hire or hires. * What gaps in customer onboarding do you have, and will the next hire need to focus on that area? * What are the most important customer segments that need coverage from a CSM? Look at the number of customers per CSM. * Which roles will typically engage with the customer? * How technical do they need to be? * What will the responsibilities of the CSM be (this can vary wildly from company to company) * What does the employee onboarding process look like, and what do you estimate their ramp time to productivity? What do you need to do to condense that process? * Understand your budget in the near term, set expectations around what you can do with that budget, and be explicit about what you cannot do. * Run scenarios based on the company's performance over the following quarters and years, and start planning what you would need for that. Think about customer segments and how to serve them, scaled CS and digital touch points.
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Jeff Beaumont
Customer Success Consultant • September 7
Before I start, know this is a difficult question to answer. Here is how I approach it: 1. Review the job description and make sure I understand it 2. Review it with my manager to ensure we're aligned. The point of this is uncovering any gaps between you and your manager 1. Note: if there are others involved, you should make sure they're aligned too! 3. Establish a priority list. I prefer Google Sheets/Excel so they can be stack ranked with health status (red, yellow, green) 1. Other fields 1. Description (in 1-2 sentences, what is this) 2. Status (New, in progress, completed...etc.) 3. Ownership (who owns this) 4. Notes 5. Due date / estimated completion date 2. Optional fields 1. Success Metric/goal 2. Exit criteria (what will exist when this is complete) 3. Monthly update fields (what was done during this month) The priority list may be overkill for some, so start small with just the title, description, status (RYG), and notes. I have found having a document like this helps everyone stay abreast of what's happening, knowing where to go with questions, and feeling confident that it is effectively managed.
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Amara Okoli
MURAL Director of Customer Success • March 23
Here are a few tried and true ways to gain greater exposure to the C-Suite: 1. Get curious about the space, not just the product, and build your knowledge base. 2. Ask to shadow meetings with other CSMs, AEs, and other teammates who are closer to the C-Suite already 3. Attend all hands/conferences/tradeshows/webinars where the C-Suite is speaking so you learn about their priorities and personality. 4. Ask thoughtful questions at the appropriate opportunities and volunteer for initiatives where your skills might shine 5. Find mentors within the organization who are close to the C-Suite and offer to help them with projects Over time, the additional information and experiences you gain will help you differentiate yourself and widen your circle of influence
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Kiran Panigrahi
Gainsight Senior Director - Client Outcomes • April 5
Committing to certain KPIs in customer success without considering their broader impact or relevance to overall business objectives can lead to misguided efforts and low outcomes. The metrics needs to be aligned in every phase of customer lifecycle, reviewed and alter accordingly to the goals of the organisation. Example: 1. Attain 0 Churns - GRR is important but it doesn't mean that you can over emphasize on 100% GRR, instead take it slow and have a projection considering all aspects, be it macro or any as such. 2. The same with exemplary NPS scores, expansions too. Have it fair in the business. Do not be in a rush to achieve the impossible. Always have a structured process and a significant increase quarter by quarter instead. It's essential to prioritize metrics that truly reflect customer value, satisfaction, and loyalty, while also driving sustainable business growth and profitability.
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