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Free ebook: 4 Steps to Creating a Content Marketing Plan: Right Person, Right Message, Right Time

Content marketing is on the rise, and companies that invest in content creation generate 67% more leads than their competitors. Planning and generating quality content that closes deals is no easy feat, so we've developed a workbook to walk you through the process. We'll show you how to serve up content that attracts prospective buyers and creates brand affinity. The workbook will help you develop buyer personas, map out your buyer's decisi...Read More

First 3 Pages

Right Person, Right Message, Right Time Worksheets to help you: • Develop your buyer personas • Inventory your content and key messages Use the results to: • Map your content (right message)to your buyer personas (right person), by their stage in the buyer’s journey (right time) Map your content to buyer stage worksheet A buyer persona is a character representing a real person who buys, or might buy, products like the ones you ...Read More