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Free ebook: Customer Lifecycle Optimization

Act-On’s integrated marketing workspace is built to address the needs of the customer experience, from brand awareness and demand generation to customer loyalty. But to get the quickest return on investment, you’ll need to understand your opportunity as a marketer at every stage of the customer lifecycle. In this playbook, we’ll show you how, with Act-On, you to build a prospect marketing lifecycle structure that sets your team up for success....Read More

First 3 Pages

Getting Started Playbook CUSTOMER LIFECYCLE OPTIMIZATION Act-On Software is the only integrated marketing workspace to address the needs of the customer experience, from brand awareness and demand generation to customer loyalty. With Act-On, it’s easy to drive better business outcomes. What is the Getting Started Playbook? This playbook: Helps marketers build their Act-On account Provides a set of sequential projects Emp...Read More