email newsletter

Free ebook: How to Create A Successful Email Newsletter

Trust is a crucial part of attracting, converting, and retaining customers, and email newsletters are a great way to build that trust. A successful newsletter that is regular, reliable, and consistently delivers useful, interesting information can help you effectively nurture existing and future customers. Download the ebook to get key insights and a 20-point pre-flight newsletter checklist to make sure you’re ready for sending. In this eBook, you'll learn: - How to Create a Successful Email Newsletter - Key attributes of successful newsletters - How to find content for your newsletter - When, and to whom, you should send - How to get subscribers

Table Of Contents

Pg 1 - Introduction: Why consider an email newsletter in the first place? Pg 2 - Who’s Using Newsletters, and How Successful are They? Pg 3 - The One Key Attribute of a Successful Newsletter Pg 4 - Questions to Ask Before You Launch a Newsletter Pg 6 - How to Find Content for Your Newsletter Pg 9 - Anatomy of a Newsletter Pg 10 - A Crash Course in Newsletter Design Pg 11 - When to Send Your Email Newsletter Pg 12 - How to Get Subscribers for Your Newsletter - How Not to Get Subscribers for Your Newsletter - How Much is Each Subscriber Worth to You? Pg 15 - How to Track Your Newsletter’s Performance Pg 16 - BONUS: A 20-Point Pre-Flight Newsletter Checklist

First 3 Pages

How to Create A SUCCESSFUL EMAIL NEWSLETTER Table of Contents Introduction: Why consider an email newsletter in the first place? . . . . . . .1 1. Who’s Using Newsletters, and How Successful are They? . . . . . . . . . . . . . . .2 2. The One Key Attribute of a Successful Newsletter . . . . . . . . . . . . . . . . . . . . . . 3 3. Questions to Ask Before You Launch a Newsletter . . . . . . . . . . . . . . . . . . .4-5 4. How to Find Content for Your Newsletter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6-8 5. Anatomy of a Newsletter ................................................9 6. A Crash Course in Newsletter Design ..................................10 7. When to Send Your Email Newsletter. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 8. How to Get Subscribers for Your Newsletter ......................12-14 - How Not to Get Subscribers for Your Newsletter - How Much is Each Subscriber Worth to You? 9. How to Track Your Newsletter’s Performance .........................15 BONUS: A 20-Point Pre-Flight Newsletter Checklist .....................16 Introduction: Why Consider an Email Newsletter in the First Place? “Know, like and trust.” We need our prospects to know us, like us and trust us if they’re ever going to do any business with us. And we have to keep that know/like/trust level high if we want to keep them as customers. That’s a precious thing - when someone trusts what you say. It can’t be bought, but it can be nurtured. Email newsletters certainly aren’t the only tool that helps our audiences come to know, like and trust us. But they are one of the best. A regular, reliable newsletter that delivers useful, interesting information to our ideal customers and our existing customers nurtures trust. It also builds familiarity –every issue you send is building a habit with your readers. The ideal is that they will look forward to your newsletter, even set aside a few minutes with a cup of coffee to enjoy it. Sound like a lofty goal? Maybe so, maybe not. But after reading and applying what you learn in this eBook, you’ll be able to deliver a newsletter that’s worth reading and will, over time, build trust and familiarity with your audience.