Free ebook: Inbound Isn’t Enough Why Inbound Marketing Alone Won’t Deliver Your Best Results

Inbound Isn’t Enough Why Inbound Marketing Alone Won't Deliver Your Best Results We’ve discovered that inbound alone is not enough to successfully attract prospects, nurture leads to the purchase point, and create a positive customer experience. Included is 5 Tips for Integrating Inbound & Outbound Marketing

Table Of Contents

Table of Contents Introduction: Inbound vs. Outbound . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 Inbound is a Great Concept . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Outbound: From Interruption... to Permission Marketing . . . . . . . . . . . . . . . . . . 3 How B2B Marketers are Actually Using Inbound & Outbound Marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Inbound & Outbound Together Create a Winning Marketing Strategy - Infographic: A Use Case That Illustrates a Typical Scenario . . . . . . . 5-6 The Top Inbound Tactics. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 The Top Outbound Tactics. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8-9 5 Tips for Integrating Inbound & Outbound Marketing. . . . . . . . . . . . . . . . . . . 10 Conclusion: A Complete Marketing Strategy is a Balanced, Timely Strategy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

First 3 Pages

INBOUND ISN’T ENOUGH Why Inbound Marketing Alone Won’t Deliver Your Best Results Table of Contents Introduction: Inbound vs. Outbound . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 Inbound is a Great Concept . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Outbound: From Interruption... to Permission Marketing . . . . . . . . . . . . . . . . . . 3 How B2B Marketers are Actually Using Inbound & Outbound Marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Inbound & Outbound Together Create a Winning Marketing Strategy - Infographic: A Use Case That Illustrates a Typical Scenario . . . . . . . 5-6 The Top Inbound Tactics. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 The Top Outbound Tactics. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8-9 5 Tips for Integrating Inbound & Outbound Marketing. . . . . . . . . . . . . . . . . . . 10 Conclusion: A Complete Marketing Strategy is a Balanced, Timely Strategy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 Introduction: Inbound vs. Outbound At its core, inbound marketing is about attracting the likeliest customers and enticing them to come to you. Inbound marketing is commonly referred to as a pull marketing model because you are using tactics and great content to pull the attention of your prospects to your brand. Your prospects, when they respond, are self-identifying as interested, and so they are possibly qualified to some degree. In inbound marketing, you set the stage with attractive content, SEO, and other tactics, and then work to help the right people find your website and your offerings. In contrast, outbound is push marketing; you proactively push information or content to people you hope will become buyers, or to people who are already existing customers. You can control the message and timing, and often target known prospects with personalized messaging.