sales playbooks

Free ebook: 12 Elements of a Great Sales Playbook eBook

Learn the keys to creating and implementing a sales playbook that helps your team win more deals and provides visibility for sales managers.

Table Of Contents

Pg 5 - Repeatable Winning Sales Processes Pg 7 - Customized to the Buying Cycle Pg 10 - Sales Tools in Context at Each Stage Pg 12 - Industry Sales Process Templates Pg 14 - Many Simple and Complex Processes Pg 17 - Process, Benchmarks and Insight Pg 20 - Team Visibility for the Sales Manager Pg 23 - Integrates with CRM System Pg 26 - Informs Sales Forecast Visibility Pg 29 - Motivational and Visual Pg 32 - Social and Collaborative Pg 34 - Mobile and Cloud Pg 37 - About The TAS Group Pg 39 - About The Author

First 3 Pages

12 Elements of a Great Sales Playbook Learn the keys to creating and implementing a sales playbook that helps your team win more deals and provides visibility for sales managers. Donal Daly CEO and Founder, The TAS Group Author of the Best-Seller Account Planning in Salesforce Introduction The implementation of a sales playbook can be one of the most impactful initia-tives for any sales organization. There are two reasons for this tremendous ROI. First, by following some simple guidelines, it can be a remarkably easy initiative to implement, and second, research shows that this results in 33% additional revenue. In today’s flattened world, competitive pressures mount, market cycles shorten, buyers are more informed, and sales leaders and their teams are subject to more scrutiny, stress and anxiety than ever before. In the last 5 years the world has experienced eco-nomic turmoil, financial meltdown, and the explosive rise of social media. The screw has been tightened a few turns on the sales role, businesses have been turned upside down, and constant change is the new constant. At the same time, tremendous opportunities have emerged for sales organizations that can nail their go-to-market strategies. Sales playbooks can be the catalyst to remarkable improvement in sales velocity.