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AMA: Atlassian Head of Marketing, Cloud Enterprise and Platform, Akshay Kerkar
on Pricing and Packaging
August 04 @ 10:00am PST
Starts in 1d 15h 23m 52s

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We will email you Akshay's answers to these questions after the event in case you can't make it.
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Questions must be topic related and not promotional. (250 character limit)
Top Questions
What have been your key learnings from any "Pricing/Re-pricing launch" that you have led/seen within your company?
Please share your experiences from successful efforts and also the launches that didn't go well. Any tools/templates that worked for your teams?
How do you roll out pricing and packaging for a new product launch?
When thinking about pricing, do you base it on competitive alternatives or the value you deliver to customers? And what are the marketing trade-offs when choosing either option?
How do you think about pricing when going from a single product to a multi-product platform?
We're rolling out a new pricing model. How do you drive adoption from your existing customers when pricing variables change?
How do you think about pricing and packaging as it relates to competitive positioning?
How do you handle pricing? for a new feature?
Who owns pricing? Product Marketing or Product Management? If both, how do you divide the responsibilities?
B2B Pricing question: In your role working as PM & GTM or working with PE/VC/pricing consulting firms on company valuation & market assessment, Whats your go-to resource with frameworks & examples to conduct B2B pricing power assessment for a product?
Pricing is tough. My questions are 1. How do you know that you have the right price/package structure pre-launch. 2. And how do you know that the price/packaging is still the best post launch.
Earlier this year. I had an interview which I think went well but after the assignment. I did not move forward to the next round. I would like to how you would handle this assignment. To be better prepared in similar situations. here the quest?
As mentioned, the next part of this process is to complete a brief assignment. The purpose of this assignment is just to see your methodology get some insight into your approach to tasks. For this assignment, I'd like for you to create a high-level go-to-market plan and strategy for Certain's flagship product our event marketing platform. Certain traditionally has targeted enterprise b2b companies. I'd like you to come up with high-level messaging, define who the target audience is, and then detail your strategy for informing the market about our event platform and getting more leads. Please identify which channels you would use, and what you would need for this go-to-market launch. Please keep your response under 2 pages.
I'm putting in my Product Marketing and Sales Enablement budget for next year. What line items should I consider?
I already have things like Customer Visits, a Sales Enablement / Content Management tool, SKO, pricing model consulting. What am I missing?
I'm new to Product Marketing. In the interviews that I've done, I am being asked to present a marketing portfolio. I'm not sure what would be the best to present so I stand out from the crowd. What would you present? Can you give specific examples please?