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Hila Segal

AMA: Clari Former VP of Product Marketing, Hila Segal on Developing Your Product Marketing Career

January 27 @ 10:00AM PST
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Clari Former VP of Product Marketing, Hila Segal on Developing Your Product Marketing Career
Top Questions
Given that Product Marketing role definitions and skills vary so much by company, how do you develop a transferrable career path if you end up switching firms along the way?
Hila Segal
Hila Segal
WalkMe Vice President, Product Marketing • January 27
Switching companies as part of your PMM journey is a good thing (if you're not jumping around too much). It will give you a broader perspective on different GTM channels, business models, org structures, sales processes, etc. You just need to make sure you are growing and acquiring new skills wit......Read More
1004 Views
5 requests
What is your favorite product marketing interview question and the best answer you've heard?
Hila Segal
Hila Segal
WalkMe Vice President, Product Marketing • January 27
What is the role of product marketing, and why do you want to do the job. I care about not just what the answer is but also how candidates deliver it. Are they giving me a textbook answer or telling me a story about their proudest PMM experience or a project that significantly impacted the busine......Read More
3943 Views
8 requests
What are the most important soft and hard skills Product Marketing Managers can build to become successful in their field going forward?
Hila Segal
Hila Segal
WalkMe Vice President, Product Marketing • January 27
Strong PMMs are good writers, know their product inside and out, experts of the competitive landscape, messaging geniuses and storytellers, BFFs with the sales team, GTM architects and excellent project managers. I like to think about a good PMM as a: * A psychologist who can develop a deep und......Read More
1709 Views
3 requests
How do product marketers make sure they're learning enough varied skills to be a well-rounded professional when scope is an issue?
i.e. working at a large company with minimal scope, focusing on sales enablement but knowing you need experience on the product launch side, other marketing teams covering responsibilities, etc.
Hila Segal
Hila Segal
WalkMe Vice President, Product Marketing • January 27
The role of a product marketer is very different in every company. Still, I believe you shape up the position in your organization - the strengths, interests, and passions you bring with you can expand the role beyond its initial job description. Whether you're a PMM at a global enterprise with t......Read More
1145 Views
4 requests
How do you make the jump from senior manager to director level in product marketing?
Hila Segal
Hila Segal
WalkMe Vice President, Product Marketing • January 27
Advancing to a director level can happen as an individual contributor when the scope of the role is expanded, and more responsibility is given to you—for example, leading product marketing for a product line or multiple product lines. You can also step into a people manager role. No matter what p......Read More
1681 Views
8 requests
How to approach the conversation with my manager regarding promotion after working in b2b product marketing for several years and not been promoted
I started a new role recently at the PMM level, and already have several years of PMM experience. both roles were in enterprise software, but the industries / products are very different so there is a big learning curve in the new role
Hila Segal
Hila Segal
WalkMe Vice President, Product Marketing • January 27
Start by writing down your career goals. Answer questions like: * What experiences are you looking to get in the next phase of your career, and why? * Why do you think this is the right role, time, and environment to deliver on those experiences? * What things have you done in your past......Read More
1014 Views
2 requests
What are some of the best resources for Product Marketers to refer to as they grow in their careers?
Hila Segal
Hila Segal
WalkMe Vice President, Product Marketing • January 27
Today, there are so many fantastic resources and community groups, certainly more than when I started as a pmm. So I'll focus my answer on other ways you can continue to grow professionally: * Find a mentor. Identify a product marketer who's further on in their career than you and ask them t......Read More
1425 Views
9 requests
What are the most important relationships to get right as a Product Marketing Manager?
Hila Segal
Hila Segal
WalkMe Vice President, Product Marketing • January 27
Building diverse working relationships with different stakeholders across the organization is one of the most critical secret powers of a successful product marketer. Doing that not only gives you access to information and knowledge, but it will also help you collaborate more effectively on major......Read More
1728 Views
4 requests