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AMA: Facebook Head of Product Marketing, VR Fitness, Media and Work, Susan J. Park on Global / Remote Product Marketing
May 26 @ 11:00AM PST
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Facebook Head of Product Marketing, VR Fitness, Media and Work, Susan J. Park on Global / Remote Product Marketing
Top Questions
Susan "Spark" Park
Meta Head of Product Marketing, VR Work Experiences, Oculus • May 26
I have started to ask "What is the biggest trade-off decision you had to make?" Most people go straight to themselves and a trade-off that they've had to make about a job or career path, not a company decision. One interviewee floored me when he talked about hard decisions on needing to lay-o......Read More
5066 Views
1 request
Susan "Spark" Park
Meta Head of Product Marketing, VR Work Experiences, Oculus • May 26
Challenges: If you are away from your product and engineering team and conversations/changes on the product happen in hallways not in meetings. If this is happening to you, try and advocate that to change, but if it doesn’t, perhaps find a new role or specialty. If you don’t, your role may be cha......Read More
1398 Views
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Susan "Spark" Park
Meta Head of Product Marketing, VR Work Experiences, Oculus • May 26
Build confidence and context with your team. The book “The Culture Map” by Erin Meyers relates a person’s communication styles and how to gain their trust. It’s a great read for working with other cultures, and explains business norms, especially around feedback delivery, very well. Also it will ......Read More
1493 Views
1 request
Susan "Spark" Park
Meta Head of Product Marketing, VR Work Experiences, Oculus • May 26
Examine the materials and get honest feedback. If the smaller region needs more than your bigger regions then something may be off. Maybe things need to be changed, but a smaller region should not be more work than a bigger one. You will need to make trade-off decisions on what you build for a lo......Read More
1196 Views
3 requests
Susan "Spark" Park
Meta Head of Product Marketing, VR Work Experiences, Oculus • May 26
Timezones: If you have to make a 1a call work, do it. But then give yourself a break or a reward. You have to make allowances outside of your personal time to make projects work around the globe, but pay yourself back in some cases so you don’t burn out. Ex) Prior to COVID-19 I worked from home m......Read More
1417 Views
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Susan "Spark" Park
Meta Head of Product Marketing, VR Work Experiences, Oculus • May 26
Sharebird and the Product Marketing Alliance are fantastic networks. It’s wonderful to see communities sprout around this fun and challenging career path that can lead to a variety of successful positions. Use your network and ask questions as much as possible.
1632 Views
7 requests
Susan "Spark" Park
Meta Head of Product Marketing, VR Work Experiences, Oculus • May 26
Expected: * Working with multiple timezones * Language barriers/poor translations * Cultural issues * Getting individuals to focus on the team dynamics so we can work as a global unit * Countries/regional teams coming up with their own narratives and strategies. Unexpected * Distr......Read More
1820 Views
9 requests
Susan "Spark" Park
Meta Head of Product Marketing, VR Work Experiences, Oculus • May 26
I love this question. Instead of trying to convince them, I would listen to their concerns and try to alter the product to make it relevant, especially if the market has a strong track record of being right. If you can’t make the feature requirements in time to do so, cut the market from the laun......Read More
1797 Views
3 requests
Susan "Spark" Park
Meta Head of Product Marketing, VR Work Experiences, Oculus • May 26
Align your culture, the rest will follow. Drink up that company Kool-Aid. :-) Then after, ensure the guidelines are practices are evangelized and understood. No one likes to arbitrarily follow rules. Take the time to ensure that the tone, voice, branding is distributed thoughtfully and unders......Read More
1450 Views
5 requests
Susan "Spark" Park
Meta Head of Product Marketing, VR Work Experiences, Oculus • May 26
We're going to need to shift from a meeting-first GTM strategy to webinar-first and content marketing strategies in B2B. Consumer GTM will need to remove an events, tentpoles, etc as well, but I see more of the B2B space being affected by the lack of facetime with their clients. We've already b......Read More
2404 Views
3 requests
For a Product Marketer with mostly regional product experience, what are the best transferrable skills/experiences to stress when applying to a global Product Marketing team.
Often for Global Product Marketing roles, having prior "global" experience is a stated requirement.
Susan "Spark" Park
Meta Head of Product Marketing, VR Work Experiences, Oculus • May 26
If you have global projects or have syndicated a regional product to the global level, I would think that experience is relevant. If you are a regional product marketing manager and do not have a project like that to speak of then work on getting one. This will help with your own visibility and h......Read More
1660 Views
4 requests
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