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AMA: Gong Former Vice President, Product Marketing, Julien Sauvage on Developing Your Product Marketing Career
December 7 @ 10:00AM PST
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Gong Former Vice President, Product Marketing, Julien Sauvage on Developing Your Product Marketing Career
Top Questions
Julien Sauvage
Clari VP, Brand, Content and Product Marketing • December 7
The expansion in scope! A director owns a function. Is able to partner with senior leaders and build strong relationships in other departments to establish strategic plans and objectives. Be as metric driven as you can in your current senior manager role, show the impact, then your manager sh......Read More
811 Views
1 request
Julien Sauvage
Clari VP, Brand, Content and Product Marketing • December 7
Owning an entire product line! Or an entire fucntion - like awareness, enablement, etc. I actually think soft skills is what your CMO/ VP PMM is likely to look at - your ability to manage your cross-functional partners, measure and show impact, build your annual strategic plan, etc. Need ex......Read More
617 Views
2 requests
Julien Sauvage
Clari VP, Brand, Content and Product Marketing • December 7
The ultimate test is: are you passionate about helping people grow? If not, and that's ok, then people management might not be for you. People learn and grow with new experiences. I like to nurture learning for people looking for experiences & stretch goals, with tactics like: yearly rotation, ......Read More
442 Views
1 request
What would you say are the top 3 - 5 areas a Product Marketing Manager should always be focused on that can make the biggest impact at a growing start-up?
Product Marketing can end up being a catch-all in terms of responsibilities.
Julien Sauvage
Clari VP, Brand, Content and Product Marketing • December 7
Well, you need to have an impact on your company's big strategic priorities. Easier said than done, right? So I'd look at your company OKRs or top priorities and align the 3-5 focus areas to that. Need an example? - if your company mostly cares about awareness then work on Category programs ......Read More
614 Views
7 requests
I am moving into a new product marketing leadership role and working adjacent to product managers/directors for the first time. I will also be responsible for managing one direct report. I imagine I will lead the GTM strategy side of things and my DR will focus on tactical execution, but I am curious if there are recommended best practices for structuring PMM roles and responsibilities.
In over 12 years of B2B mktg exp, I've only worked on corporate marketing teams reporting to General Management, so the switch to a product management structure is new for me.
Julien Sauvage
Clari VP, Brand, Content and Product Marketing • December 7
Great question. I would challenge that a bit, and think that good strategic needs to be based on flawless execution and vice-versa. Maybe you can own 80% of the strategy but execute on 205 of the stuff, to keep a pulse of the market? And vice versa for your DR. Or divide and conquer by the fun......Read More
535 Views
3 requests
What can I include in my marketing portfolio to standout from the crowd as a product marketing candidate.
I'm new to Product Marketing. In the interviews that I've done, I am being asked to present a marketing portfolio.
Julien Sauvage
Clari VP, Brand, Content and Product Marketing • December 7
I would be super metrics-dr :iven here. Maybe show a few functions you've owned (or contributed to), from top of the funnel to middle and bottom of the funnel, with the corresponding programs and the metrics you've optimized for each. For ex: - Owned awareness plan - running exec programs an......Read More
2703 Views
5 requests
Julien Sauvage
Clari VP, Brand, Content and Product Marketing • December 7
Excellent question. I would start listening to the newly acquired company's customers. Go on a lsitening tour. Understand the buyer and user's pains, challenges, wins, why they love your product, what's missing, how they measure success. From that, you'll be able to start mapping these new ......Read More
354 Views
2 requests
Julien Sauvage
Clari VP, Brand, Content and Product Marketing • December 7
Gong, of course :) Come join us (https://gong.io/careers) I mean I'm biased but on top of that, I think Salesforce took the Product Marketing to the next level back in the days, and helps elevate the function in the industry. At the end of the day, it is all about cutting through the noise ......Read More
561 Views
5 requests
Julien Sauvage
Clari VP, Brand, Content and Product Marketing • December 7
I think Messaging / Positioning / Storytelling are absolute must-haves, but then - in true Product Marketing fashion, you have to clearly identify your edge. What’s your core differentiation on the market? I personally love skills such as * Customer facing skills (if you come from a sales/ CS ......Read More
873 Views
6 requests
Julien Sauvage
Clari VP, Brand, Content and Product Marketing • December 7
Early in your career, I'd totally go for the rocketship option to be honest. Best way to learn a lot all the facets of GTM, get your hands dirty, influence key strategic initiatives, show impact, etc. - that'll follow you for the rest of your career! Moving fast is the best way to learn fas......Read More
446 Views
2 requests
Julien Sauvage
Clari VP, Brand, Content and Product Marketing • December 7
See above. Gong, of course :) Come join us (https://gong.io/careers) I mean I'm biased but on top of that, I think Salesforce took the Product Marketing to the next level back in the days, and helps elevate the function in the industry. At the end of the day, it is all about cutting through ......Read More
973 Views
2 requests
Julien Sauvage
Clari VP, Brand, Content and Product Marketing • December 7
Some of the soft skills and qualities that I seek: Strategic yet hands-on , Storytellers yet tech savvy , Measured yet creative , Customer and sales facing , Running the business . Then in terms of values: * Collaborative. We ask others for ideas. We listen to their inputs. We share infor......Read More
1049 Views
2 requests
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