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AMA: Square Head of Product Marketing, Carrie Zhang on Product Marketing
November 16 @ 10:00AM PST
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Square Head of Product Marketing, Carrie Zhang on Product Marketing
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Carrie Zhang
Square Product Lead • November 16
This very much depends on the company and individual team lead vision so I will just chime in with what it is like at Square. In general, PMMs at Square cover a wide range of responsibilities regardless of level. These responsibilities include: 1. Develop product or feature launch/ GTM stra......Read More
6415 Views
1 request
Carrie Zhang
Square Product Lead • November 16
I see 3 product marketing career paths ways: 1. Continue down the product marketing career path. At some point, you will be capped at a VP or Director of product marketing role 2. Get broader channel marketing experience (the most important one being paid marketing) and become a CMO so......Read More
10469 Views
1 request
Why do product marketing jobs have high turnover?
Most of my marketing colleagues have either gotten fired, laid off, or found a new job within the past 18 months. I've personally have been laid off 5 times and left on my own 5 times in the past 10 years. Why such high churn in marketing?
Carrie Zhang
Square Product Lead • November 16
I have a different perspective. Most of the turnovers I have seen are voluntary - people moving on to different companies, different roles. So to me it's not necessarily a bad thing. Personally I get bored doing the same thing for more than 2 years. So if my role does not present new learning opp......Read More
4805 Views
6 requests
Carrie Zhang
Square Product Lead • November 16
Covered this a bit in another question. PMM can bring a very strong customer perspective when it comes to product development. To have a seat at the table though, you have to do the work. This is what we do to bring customers perspective to our product teams: * Visit, shadow, do work at our cus......Read More
2208 Views
1 request
Carrie Zhang
Square Product Lead • November 16
At the end of the day, the common interest between a PM and a PMM is to build and grow a product or business. That means a few areas of common grounds: * Product strategy - are we building the right product for the right target customers? * Growth strategy - what are the in-product and mark......Read More
2126 Views
2 requests
Carrie Zhang
Square Product Lead • November 16
Our sales team are always asking us for 3 things: * A kick ass product intro/ overview deck - generally used for reps to go over with prospects * Competitive battlecards - how we stack up against our competition and where we win * Case studies - tangible upside that customers have gotte......Read More
3395 Views
3 requests
Carrie Zhang
Square Product Lead • November 16
Great question. I always tell my team that as product marketers we are the bridge between product development and the broader marketing & sales teams. We focus relationship building and collaboration in 3 areas: 1. Product (development) team. At Square PMMs are embedded within the product t......Read More
4465 Views
1 request
Carrie Zhang
Square Product Lead • November 16
Yes, PMM role varies a lot by industry and company. So you have to ask yourself what you want to do and what ultimately interest you. When you choose what companies, PMM groups to join, you need to evaluate whether that helps you get to where you want to be. For example, I am not into enterprise ......Read More
2770 Views
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