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Stacey Wang

AMA: Ironclad Director of PMM, Stacey Wang on Influencing the Product Roadmap

December 16 @ 10:00AM PST
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Ironclad Director of PMM, Stacey Wang on Influencing the Product Roadmap
Top Questions
How do you change the culture of your company so that product marketers have more of a voice to influence the product roadmap?
Stacey Wang
Stacey Wang
Ironclad, Inc. Director of Product Marketing • December 15
It's hard to answer this in the abstract (w/o knowing more about your current culture), but these two cultural components have been critical to the influence creds PMM has earned at Ironclad: (1) empathy and (2) (a derivative thereof) "win as one" mindset.  Empathy means the ability to see thi......Read More
993 Views
2 requests
How to tackle a situation where Product Managers can often wary when hearing that Product Marketers want to "influence the product roadmap"?
Stacey Wang
Stacey Wang
Ironclad, Inc. Director of Product Marketing • December 16
(Hot take?) I, too, am wary when product marketers' stated/primary motive is to "influence the roadmap" b/c influencing the roadmap is just a means to an end; it's not the end itself. (This is perhaps a slim bone to pick, but in my experience, genuine collaborative intent makes all the difference......Read More
1672 Views
3 requests
What do you think of a public product roadmap for the customers as part of product marketing?
Stacey Wang
Stacey Wang
Ironclad, Inc. Director of Product Marketing • December 16
I like the idea and intent behind increasing transparency and visibility, as well as communications efficiency—but the answer to this question totally depends on your market and customers.  There may be really valid strategic reasons (you may be in a hyper-competitive market, for example, wher......Read More
966 Views
1 request
How do you handle the conflicting voices between sales, marketing and product?
Stacey Wang
Stacey Wang
Ironclad, Inc. Director of Product Marketing • December 15
- Anchor on the highest priority for the company, versus any one team. One of the hardest but also most liberating things about product marketing is that we are an inherently flexible function. Our skillsets are diverse, so we can quickly get into formation behind whatever is most important and s......Read More
1034 Views
2 requests