Stacey Wang

AMA: Ironclad Director of PMM, Stacey Wang on Stakeholder Management

July 1 @ 10:00AM PST
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Ironclad Director of PMM, Stacey Wang on Stakeholder Management
Top Questions
Stacey Wang
Stacey Wang
Ironclad, Inc. Director of Product MarketingJuly 2
We built a system in Coda that enables XFN stakeholders to self-serve needs asynchronously. Coda also allows us to automate email updates to relevant parts of the business. Finally, we've implemented a cadence of regular team presentations and updates on important XFN topics, e.g., market landsca......Read More
364 Views
2 requests
Stacey Wang
Stacey Wang
Ironclad, Inc. Director of Product MarketingJuly 2
To the extent different teams have different cultures, I will tailor my approach, but for the most part I manage stakeholders according to their individual personalities rather than what team they're a part of. Some folks are more transactional; others are more relationship-driven. No matter the ......Read More
485 Views
1 request
What strategies are you using to align stakeholders around customer priorities?
Since Product Marketing touches so many areas of the business, this role is oftentimes in the best position to lead a VOC process.
Stacey Wang
Stacey Wang
Ironclad, Inc. Director of Product MarketingJuly 2
Systematizing the capture and dissemination of customer and market feedback is key here. At Ironclad, we spent a lot of time designing and building a system in Coda that brings in customer feedback streams from across the company and disseminates it in real-time to the parts of the business that ......Read More
312 Views
2 requests
Stacey Wang
Stacey Wang
Ironclad, Inc. Director of Product MarketingJuly 2
* High growth mindset / hunger to continuously improve. * Great negotiators. We sit at the intersection of a lot of teams and needs! PMMs need to be skilled not just at bringing value, but negotiating priorities. * Great collaborators. PMMs can't drive impact if they can't collaborate. ......Read More
305 Views
2 requests
Stacey Wang
Stacey Wang
Ironclad, Inc. Director of Product MarketingJuly 2
There is no one-size-fits-all here; this depends on the size of your company (the smaller it is, the easier it will be to keep everyone on the same page) and scope of the launch (the smaller it is, the less necessary it is to get everyone together). What's most important is to set a cadence up-fr......Read More
280 Views
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Stacey Wang
Stacey Wang
Ironclad, Inc. Director of Product MarketingJuly 2
Anchor on the highest priority for the company, versus any one team. One of the hardest but also most liberating things about product marketing is that we are an inherently flexible function. Our skillsets are diverse, so we can quickly get into formation behind whatever is most important and str......Read More
272 Views
2 requests
Stacey Wang
Stacey Wang
Ironclad, Inc. Director of Product MarketingJuly 2
This question is completely contingent on your company's business priorities and problems. No one should meet for the sake of meeting! So if the most pressing XFN problem at your company is pricing, you should implement or get PMM into the room for that meeting. If the most pressing XFN problem i......Read More
630 Views
3 requests
Stacey Wang
Stacey Wang
Ironclad, Inc. Director of Product MarketingJuly 2
* A superpower. PMMs come in all shapes and varieties. I like building PMMs into superheroes, known for the thing they do better than anything at the org. I'm always looking for the one thing that a candidate has that sets them head/shoulders above everyone else in the game. Is it story......Read More
806 Views
1 request