Jeffrey Vocell

AMA: Iterable Director of Product Marketing, Jeffrey Vocell on Influencing the Product Roadmap

July 21 @ 10:00AM PST
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Iterable Director of Product Marketing, Jeffrey Vocell on Influencing the Product Roadmap
Top Questions
How do you manage launches when the product team has a difficult time sticking to timelines?
This makes launches pretty difficult to manage without creating large lapses in communication.
Jeffrey Vocell
Jeffrey Vocell
Panorama Education Head of Product MarketingJuly 21
This can be a huge challenge, and I certainly feel for you. Overall, I think it comes down to open and transparent communication between Product and Product Marketing, and the organization at large. Overall, I think there are a few things you can do to get ahead of this: 1. Transparent Roadm......Read More
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Jeffrey Vocell
Jeffrey Vocell
Panorama Education Head of Product MarketingJuly 21
There are varying opinions on this, but from my POV, it should be as early as possible. It's a journey to get to this though, and won't happen overnight. Also, our contributions will change as well. In early roadmap planning, it's about ideation (both blue sky thinking, and what's possible nea......Read More
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Jeffrey Vocell
Jeffrey Vocell
Panorama Education Head of Product MarketingJuly 21
It depends what the meeting is. More generally what PM expects from PMMs include: 1. Intelligence on Customers - Trends, NPS data, insights from conversations or a Customer Advisory Board. In other words, what are you hearing from customers or trends in data are you seeing that should o......Read More
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Jeffrey Vocell
Jeffrey Vocell
Panorama Education Head of Product MarketingJuly 21
Great question! A lot of collaboration can come from shared KPIs, so it's great to align where possible. I'll divide this into two groups, on-going and launches. On-going KPIs: * These should largely be goals you can both impact over time. Things like adoption, revenue (particularly if th......Read More
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Jeffrey Vocell
Jeffrey Vocell
Panorama Education Head of Product MarketingJuly 21
Great question. Building relationships with Product is paramount to our success. I think this comes down to a few things... 1. Establish a personal relationship with your product stakeholders. Get to know them and what drives them (beyond just work). I had one PM I used to work with who......Read More
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