Get Better Outcomes
Already a Sharebird user?
Continue with LinkedIn
AMA: Iterable Director of Product Marketing, Jeffrey Vocell
on Influencing the Product Roadmap
July 21 @ 10:00am PST

View AMA Answers

Product Marketing With Jeffrey Vocell, Director of Product Marketing at Iterable
Top Questions
How do you coordinate and work cross functionally with the product team to create commonly shared KPIs? Any advice on KPIs tied to product launches?
Director of Product Marketing at Iterable
Great question! A lot of collaboration can come from shared KPIs, so it's great to align where possible. I'll divide this into two groups, on-going and launches. On-going KPIs: * These should largely be goals you can both impact over time. Things like adoption, revenue (particularly if th...more
What does your product management team expect out of your product marketers in product meetings, and how do you measure if your team is delivering this effectively to your product management team?
Director of Product Marketing at Iterable
It depends what the meeting is. More generally what PM expects from PMMs include: 1. Intelligence on Customers - Trends, NPS data, insights from conversations or a Customer Advisory Board. In other words, what are you hearing from customers or trends in data are you seeing that should o...more
At what stage of product roadmap planning and execution should you step in as a product marketer?
Director of Product Marketing at Iterable
There are varying opinions on this, but from my POV, it should be as early as possible. It's a journey to get to this though, and won't happen overnight. Also, our contributions will change as well. In early roadmap planning, it's about ideation (both blue sky thinking, and what's possible nea...more
Our product team has a difficult time sticking to timelines. This makes launches pretty difficult to manage without creating large lapses in communication. Any strategies to manage this?
Director of Product Marketing at Iterable
This can be a huge challenge, and I certainly feel for you. Overall, I think it comes down to open and transparent communication between Product and Product Marketing, and the organization at large. Overall, I think there are a few things you can do to get ahead of this: 1. Transparent Roadm...more
How do you build great working relationship/s with your PM/s and other product stakeholders?
Director of Product Marketing at Iterable
Great question. Building relationships with Product is paramount to our success. I think this comes down to a few things... 1. Establish a personal relationship with your product stakeholders. Get to know them and what drives them (beyond just work). I had one PM I used to work with who...more