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AMA: LinkedIn Former Head of Product Marketing, EMEA and LATAM, Robert McGrath on Product Marketing Soft and Hard Skills
May 11 @ 10:00AM PST
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LinkedIn Former Head of Product Marketing, EMEA and LATAM, Robert McGrath on Product Marketing Soft and Hard Skills
Top Questions
Robert McGrath
Deel Head of Global Marketing + Expansion • May 11
Prove your passion for the customer. Demonstrate how you've set out to understand their needs and challenges, and how you solved them in your past roles. The importance of messaging and positioning in your day-to-day, and how that's driven success is another angle to call out. If you're breaking ......Read More
535 Views
1 request
Robert McGrath
Deel Head of Global Marketing + Expansion • May 11
Having a culture of openness and transparency across the team. Strong support in the development and alignment with each individual PMMs career & skill development roadmap. Finally, you offer interesting and stretching projectsthat spike passions and, as a manager, give your team the guardrails t......Read More
629 Views
1 request
How do product marketers make sure they're learning enough varied skills to be a well-rounded professional when scope is an issue?
i.e. working at a large company with minimal scope, focusing on sales enablement but knowing you need experience on the product launch side, other marketing teams covering responsibilities, etc.
Robert McGrath
Deel Head of Global Marketing + Expansion • May 11
There are multiple ways I'd suggest doing this. One approach is to use the current area that you're focused on i.e. sales enablement, and how you can use your knowledge and experience of this to influence the likes of product launch strategies. For example, if you're in sales enablement you have ......Read More
960 Views
4 requests
Robert McGrath
Deel Head of Global Marketing + Expansion • May 11
Research, and come with a growth mindset! Look and listen to what competitors in your market are doing. How does their messaging make you feel, how does it relate to your own organisation's. Why do customer go with them versus you? Also, and something that often goes overlooked; we're all con......Read More
1757 Views
3 requests
Robert McGrath
Deel Head of Global Marketing + Expansion • May 11
Bring your behaviours into your answers. The relationships you've built, the challenging people you've persuaded etc. It's important to be clear on the activity and the task, but ensure, within the STAR framework, you're not only answering the "what" you did but the "how" you did it. As an in......Read More
1046 Views
2 requests
Robert McGrath
Deel Head of Global Marketing + Expansion • May 11
A lot depends on the type of role. In general hard skills is where a lot of hiring managers would edge towards as it ensures the technicality of the role can be carried out. Soft skills are also vitally important and shouldn't be ignored. For soft skills, in a cross-functional role, it's virtuall......Read More
635 Views
3 requests
Robert McGrath
Deel Head of Global Marketing + Expansion • May 11
Presentation & communication skills are at the top of my list as must-haves. In Product Marketing, you're forever positioning your team and its value. Whether that's within sales enabling a narrative or USP, or in your day-to-day communications with internal leaders. Being clear, empathic to the ......Read More
2734 Views
6 requests
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