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AMA: Loom Head of Product Marketing, Julia Szatar on Messaging
December 2 @ 10:00AM PST
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Loom Head of Product Marketing, Julia Szatar on Messaging
Top Questions
Julia Szatar
Tavus Head of Marketing • December 2
This is the same as generally testing your messaging, but just segmenting your tests per audience or persona. * a/b testing emails and landing pages * using an agency to survey audiences for large brand campaings * direct user interviews * interviewing your frontline teams * competitive res......Read More
504 Views
2 requests
What is a good way to create product positioning and messaging when launching a platform of multiple products? In this case, launching product #2 jointly + integrations to create a true platform.
Also looking for reference materials to help guide this process
Julia Szatar
Tavus Head of Marketing • December 2
Since you will have a lot of different messages with potentially different audiences building some sort of matrix can help you make sure everything is cohesive. I personally love using tables for this kind of thing (a spreadsheet works, or building out tables in a doc, you can even make the page ......Read More
802 Views
1 request
Julia Szatar
Tavus Head of Marketing • December 2
We are actively thinking through this at Loom and it's not easy! It;s is about creating channels/spaces for the different audiences and making it easy for each audience to read what is relevant to them. So, for example, you could have different sections on your website for SMBs and Enterprise buy......Read More
718 Views
1 request
Julia Szatar
Tavus Head of Marketing • December 2
* a/b testing emails and landing pages * using an agency to survey audiences for large brand campaings * direct user interviews * interviewing your frontline teams * competitive research Sometimes you don't have time to do all of the above and you have to go with your gut and then evolve ......Read More
795 Views
2 requests
Julia Szatar
Tavus Head of Marketing • December 2
We are still working on refining our process here, however, our usual process is to attend the commercial team all-hands to notify them of any new messaging guides and materials and then we record a more in-depth Loom video that walks through the messaging in more detail and with more nuance. We ......Read More
613 Views
1 request
Julia Szatar
Tavus Head of Marketing • December 2
This is mostly just practice, start writing, and keep writing. However, some specific things you could do include: * Actively consume other marketing content. For example subscribe to your favorite brand's emails, competitor emais. Read the content and think about why it is effective/not ......Read More
694 Views
1 request
Julia Szatar
Tavus Head of Marketing • December 2
* a/b testing emails and landing pages * using an agency to survey audiences for large brand campaigns * direct user interviews * interviewing your frontline teams * competitive research Sometimes you don't have time to do all of the above and you have to go with your gut and then evolve it......Read More
407 Views
1 request
What is your advice on creating messaging for multiple audiences for an enterprise B2B product with end-users that are different from the buyer committee? How would you decide what marketing materials to go with each message in a product launch?
For marketing materials like website and press releases, do we need to stay focused on messaging for the end-users only?
Julia Szatar
Tavus Head of Marketing • December 2
Start by defining the personas and the top-level narrative of the product. * Who is it for? * What is the problem statement? * What is the value prop? * What are the key benefits? You could start with the buyer and then modify it for the different end-users (or the other way around). The......Read More
903 Views
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