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Brianne Shally

AMA: Nextdoor Head of Product Marketing, Brianne Shally on Consumer Product Marketing

January 13 @ 10:00AM PST
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Nextdoor Head of Product Marketing, Brianne Shally on Consumer Product Marketing
Top Questions
Brianne Shally
Brianne Shally
Marketing ConsultantJanuary 13
* Be a Product Marketer: Understand the marketplace, trends, and competitors. * Use the product: Use the product, sign up for emails, check out their SEO and social presence, and interview current users to form a point of view on the product and opportunities (e.g. opportunities in the on......Read More
1604 Views
4 requests
Brianne Shally
Brianne Shally
Marketing ConsultantJanuary 13
Top 3 Soft skills * Be collaborative: Be open to new ideas, raise your hand to help, lean in to new areas, and have fun while doing it.   * Build strong relationships: Invest in your cross functional partners, get to know them personally and professionally, know what is most important to......Read More
1654 Views
3 requests
Brianne Shally
Brianne Shally
Marketing ConsultantJanuary 13
* It’s most valuable to align the PMM team to the Product team structure to drive stronger alignment and integration. Back in the day, when we worked in person, we strived to have Product Marketers sit directly with their product teams. In some cases, this has meant that I’m in a differ......Read More
1302 Views
3 requests
Brianne Shally
Brianne Shally
Marketing ConsultantJanuary 13
* B2B and B2C are both H2H (human to human) marketing at the end of the day. I’ve seen folks try to say there's a strong distinction and to ‘pick a lane’. I’m of the mindset that B2B and B2C are more similar than different. I’ve found my experience in B2B especially, in demand gen, has ......Read More
2051 Views
3 requests
Brianne Shally
Brianne Shally
Marketing ConsultantJanuary 13
It’s difficult to define growth by titles since titles vary greatly by company and company maturity. Also, more and more companies are shying away from title heavy culture. When you consider growth and trajectory, I encourage you to evaluate it based on your goals, what you want to learn, and wha......Read More
1786 Views
2 requests