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AMA: Okta Director of Product Marketing, Customer Identity, Jiong Liu
on Messaging
August 03 @ 10:00am PST
Starts in 15h 38m 22s

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We will email you Jiong's answers to these questions after the event in case you can't make it.
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Questions must be topic related and not promotional. (250 character limit)
Top Questions
How do you test your messaging? How can you know what your target audience likes/doesn't like? Is interested in or finds boring?
How do you get to creative, consistent and differentiated messaging? Do you believe in brand positioning/purpose as a north star for messaging?
What are the top 3 things you watch out for when you create your content / messaging plan?
What messaging and persona framework do you use? And how much of competitive positioning do you cover in Messaging?
B2B Pricing question: In your role working as PM & GTM or working with PE/VC/pricing consulting firms on company valuation & market assessment, Whats your go-to resource with frameworks & examples to conduct B2B pricing power assessment for a product?
Do you have a messaging template/worksheet/framework that you like to use? Always on the lookout for the best ways to really drive messaging home to internal stakeholders
At what point do you consider competitive information in your messaging?
How do you and at what stages do you test your messaging?
How much bearing does your competition have on your messaging? How do you tackle/counter theirs?
Do you have any top tips for layering and reviewing your messaging?
Would you have any great external resources about becoming better at messaging that you can share?
How do you differentiate your own products from one another but still show that they complete each other/are complementary?
If a company has many product offerings, what's the best way not to overwhelm customers, and at the same time, give each product manager the "spotlight" they're asking for?
Who is the biggest critique of your messaging (customer success, sales, product) and how do you ensure you bowl them over and get them on side?
Fundamental question: How is positioning different from messaging? I have attended so many PMM talks and the lines seem to blur between the two. Would love to understand how they are different/the nuances. Thanks!
How do you showcase or describe to interviewers your work in messaging and positioning, without actually showing documented work?
Also, how to actually show its success, as this is something that may take awhile before seeing a growth trend and can you directly actually attribute a particular success metric on messaging?
What internal messaging efforts have helped you shift your company's mindset from a product company to a solutions or platform company? What worked the best? What mistakes did you make?
Ask Jiong About
  • How to differentiate messaging from competitors
  • Positioning products in new or emerging markets
  • How to do user/buyer research to uncover effective messages