While there are benefits to both, judging from my experience, I believe PMM
reporting into Marketing is more effective.
* Reporting into makreting creates stronger ties between PMM and the revenue
organziation (marketing, sales, operations, etc.) and can therefore lead to
more buy-in from...more
How do I influence the roadmap of our product, when my product team isn't very open to it?
I spend a lot of time with customers and prospects, and constantly hear feedback on our product. But my product management team doesn't seem to value this feedback.
There are a few questions here: How do I influence the team, how do I influence
the roadmap, and how do I get them to listen to the feedback I'm bringing from
First, seek to understand. Approach your product team and roadmap decision
makers with the intent to understand their value...more
What metrics do you use to justify a pay raise?
I’m the only product marketer in our company and I’m definitely overworked.
Asking for a raise is tricky. Ultimately, you need to be driving value, right?
That can be broken down quantitatively, but also qualitatively.
Quant: What impact are you having on funnels? Run A/B tests to prove that your
strategies are driving impact. How have NPS and sentiment changed?
What are your go-to tools? trying to carve out a must-have list for pmm's... i use google drive, surveymonkey, xtensio, asana, salesforce and kissmetrics most, but curious what others use. Thx!
Not trying to deflect this, but this depends on your role, organization size,
team structure, budget, target customer, and goals. That list sounds solid to me
if you're a midsize company with some startup bend still. Some other tools to
* Leadpages or Unbounce are solid tools for buil...more