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AMA: RingCentral AVP of Product Marketing, Esther Yoon
on Product Launches/GTM
October 19 @ 10:00am PST
Starts in 29d 11h 12m 35s

Get Access to Answers

We will email you Esther's answers to these questions after the event in case you can't make it.

What's Your Question?

Questions must be topic related and not promotional. (250 character limit)
Top Questions
What was the hardest product launch you've done in your product marketing career? Why?
What are the top 3 priorities for a successful product launch, that hold true for all types of products?
How do you identify and prioritize the channels for a launch campaign?
Can you share some good examples of end-to-end execution for a product launch?
How would you set goals and marketing budget for the first product launch of a product-led growth, B2B SaaS company coming out of stealth when you were the first marketer? The company already has some paid customers from beta and good funding.
Ask Esther About
  • How to time a launch for greatest impact
  • How to measure your product launch results
  • What people get wrong about product launches