This is a classical problem for many developer-first companies. Without
mentioning names, many have successfully figured out the working model with both
strong developer engagement alongside a thriving enterprise revenue stream.
Learning from these companies, they always focus on the developer su...more
What does a developer product marketing manager need to be exceptional at compared to product marketing manager?
If you are targeting developer mindshare and attention, be ready to discuss your
product in a detail-oriented, transparency-driven way and explain the business
value for their situation. So naturally, for being successful in developer
product marketing one has to put the product first when talkin...more
What are the keys to getting started with a developer marketing program?
Key elements to building a developer marketing program are – relevant
jargon-free content, a good understanding of target persona, segment developers
based on business context, hands-on trial with access to expert support, medium
for interaction i.e. communities, the ability for the audience to c...more
How do I measure the effectiveness of my developer marketing campaigns?
To keep it simple, it’s important to have metric-based goals and channels to
reach your target audience i.e. developers. The goals of these campaigns could
be awareness, trial signups, sales lead, adoption, contribute to your open
source project, or a combination of the above, etc. Content has so...more
B2B Pricing question: In your role working as PM & GTM or working with PE/VC/pricing consulting firms on company valuation & market assessment, Whats your go-to resource with frameworks & examples to conduct B2B pricing power assessment for a product?
Pricing is hard, especially when the product price has to extract the maximum
customer willingness to pay and still leaves some customer value. There is
plenty of resources on the web you can find and I don’t want to recommend
anything here. From my experience, here are a few things that will be ...more