AMA: Sentry Director of Product Marketing, Rahul Chhabria on Growth Product Marketing

October 6 @ 10:00AM PST

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Sentry Director of Product Marketing, Rahul Chhabria on Growth Product Marketing

Top Questions

How do you manage launches when the product team has a difficult time sticking to timelines?

This makes launches pretty difficult to manage without creating large lapses in communication.

Rahul Chhabria

Sentry Director of Product Marketing • October 7

This is pretty common. In my previous life as a PM and now as a PMM, I don’t try to manage the product team and the schedule. I try to get ahead of these challenges by announcing new capabilities while they’re in development and positioning it as “coming soon”, then continuing the drumbeat all th......Read More

471 Views

2 requests

What is product marketing's role in a product-led growth company?

Rahul Chhabria

Sentry Director of Product Marketing • October 7

I try to think of our role as Contextual Educators. We’re responsible for providing the best first impression through content and being able to communicate the value of our product well enough to encourage someone to sign up or start a trial. That means testing messaging at scale across multiple ......Read More

1535 Views

3 requests

How do you drive alignment across the exec team on messaging

Rahul Chhabria

Sentry Director of Product Marketing • October 7

Here's my process, I * Conduct customer and prospect research (exec team will be more likely to be bought in with data - especially from your key personas and customers) * Consolidate findings and prepare a messaging brief using the framework we landed on. * Present those findings to......Read More

665 Views

2 requests

If you have to improve the adoption rate of a SaaS product, where would you start?

Like what are the first things you would check/do?

Rahul Chhabria

Sentry Director of Product Marketing • October 7

* Partner with digital marketing to understand the source that drove the user to your property, the actions they took before converting, and the page they converted on (or where they dropped off). * Map out the customer journey from when landing on the website to sign up to active/conv......Read More

467 Views

2 requests

As a product marketer, what tactics do you use to impact product roadmap?

Rahul Chhabria

Sentry Director of Product Marketing • October 7

It’s all about making sure the PMM and PM team have shared goals. And in the event an interesting opportunity arises, you can build a business case that supports accelerating achieving your shared goals. In my case, PM and PMM are aligned on revenue and adoption goals. For example, when I first ......Read More

341 Views

2 requests