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AMA: SoundCloud Former Vice President of Product Marketing, Ryan Goldman on Developing Your Product Marketing Career
May 5 @ 10:00AM PST
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SoundCloud Former Vice President of Product Marketing, Ryan Goldman on Developing Your Product Marketing Career
Top Questions
Ryan Goldman
Speedata Senior Vice President of Marketing (interim) • May 6
My favorite question to ask is something along the lines of "Here's a big initiative we're planning to roll out, and whoever gets this job will own at least part of the planning and execution. How would you go about making the initiative successful?" A great answer always includes something li......Read More
7990 Views
3 requests
Ryan Goldman
Speedata Senior Vice President of Marketing (interim) • May 6
Adopt a mentality that focuses on the market first, not the product. That way, you can serve your partners in Product, Engineering, Demand Generation, Revenue, Growth, Sales, Customer Success, etc. in ways that they wouldn't be able to serve themselves. And use that mentalithy to get things done ......Read More
1461 Views
2 requests
What would you rec highlighting in prod mar portfolio and what would make a candidate stand out to you?
Writing samples? Case studies?
Ryan Goldman
Speedata Senior Vice President of Marketing (interim) • May 6
The trifecta of short-form published writing, long-form writing, and enablement materials always does the trick for me. If I can see the candidate has written a great feature-related blog post or one-pager, a positioning and differentiation narrative, and slides that cue up best practices, then I......Read More
1852 Views
2 requests
How to approach the conversation with my manager regarding promotion after working in b2b product marketing for several years and not been promoted
I started a new role recently at the PMM level, and already have several years of PMM experience. both roles were in enterprise software, but the industries / products are very different so there is a big learning curve in the new role
Ryan Goldman
Speedata Senior Vice President of Marketing (interim) • May 6
To be honest, you shouldn't assume years of experience or tenure influence promotion. Promotion, especially at earlier-stage companies, is super aligned to where you create value for the company and being able to align that value to the highest-level corporate goals. This is especially true in PM......Read More
664 Views
1 request
What is the best way to prepare a mock Go-To-Market plan for a product in a very precise and concise way, when asked in an interview?
I usually come across an interview round wherein I am handed the task of preparing a mock GTM plan for a product. I find it pretty vague as expectations vary widely and I am usually confused about what all to include and how to represent. Is there any example?
Ryan Goldman
Speedata Senior Vice President of Marketing (interim) • May 6
As a candidate, you're never expected by the interviewer to have all the context. So it's an impossible expectation to put on yourself (unless you're an internal candidate or have an insider hookup). So you should re-frame the exercise as less about arriving at the right answer and more about dem......Read More
9417 Views
5 requests
Ryan Goldman
Speedata Senior Vice President of Marketing (interim) • May 6
The biggest attributes that indicate PMM leadership potential are: * Comfort with ambiguity * Ability to articulate a thematic narrative * Planning, delegation, and execution skills in tandem Ambiguity is a fact of life, especially when it comes to product roadmaps, timelines, and resources......Read More
1266 Views
4 requests
Ryan Goldman
Speedata Senior Vice President of Marketing (interim) • May 6
Part 1: Don't let being right stand in the way of understanding what's most important to your stakeholder. Part 2: "Take your talents to South Beach." Meaning, if your stakeholder is C-level, and they say out loud that they don't want or need you, GET OUT! Do as LeBron did when he announce......Read More
1488 Views
2 requests
What are good product marketing OKRs?
I would like to know what metrics are used to measure PMM and what does good look like
Ryan Goldman
Speedata Senior Vice President of Marketing (interim) • May 6
Tricky question! To be honest, OKRs (Objectives & Key Results) are HIGHLY context- and business-specific, so there isn't such thing as "good OKRs for Product Marketing" in the abstract. You should be aligning PMM OKRs to the OKRs at the company level. And keep in mind that they are all about busi......Read More
16508 Views
3 requests
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