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AMA: Stripe Former Marketing Team Lead, Krithika Muthukumar on Solutions and Platform Marketing
December 19 @ 10:00AM PST
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Stripe Former Marketing Team Lead, Krithika Muthukumar on Solutions and Platform Marketing
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Krithika Muthukumar
OpenAI VP of Marketing • December 20
When I was at Stripe, we offered upwards of a dozen products on our platform that go way beyond payments processing—from products for incorporation and billing management to fraud prevention and managing corporate spending. To manage the growing complexity, we introduced the concept of Anchor Ten......Read More
3788 Views
1 request
Krithika Muthukumar
OpenAI VP of Marketing • December 20
These terms are used so interchangeably these days—some may argue it’s not even worth separating them out. However, the challenges for each are slightly different and a nuanced approach can change the type of impact PMM and your company can have. Here’s how I think about these: * Suite, portfol......Read More
2701 Views
1 request
How can I start making a change in my organization to influence the roadmap based on consumer insights?
I am at a company where Product builds the roadmap without many insights from Marketing or research.
Krithika Muthukumar
OpenAI VP of Marketing • December 20
The only advice I can share is that customer insights (when shared in a clear and actionable way) are very hard to ignore. Survey users, talk to prospects, and bring customer insights to the product teams, even if they aren't solicited. I thought I'd share a recent example from Stripe: a few ......Read More
3250 Views
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Krithika Muthukumar
OpenAI VP of Marketing • December 20
While you can have really compelling per-product pitches, the real challenge of selling a platform is getting prospects and customers to buy into a vision that unifying their systems is going to be a force multiplier for their company. The value is that 1 + 1 > 2. In selling a platform, it’s impe......Read More
3746 Views
1 request
Krithika Muthukumar
OpenAI VP of Marketing • December 20
Solutions can mean very different things for different companies. For example, Salesforce’s Health Cloud is an end-to-end product solution for their healthcare customers—you sign up for Health Cloud, your dashboard says Health Cloud, you’re billed for Health Cloud, etc. There’s also companies tha......Read More
4207 Views
3 requests
Since payments are not like SaaS, where you are selling a subscription, how does your product marketing team define success?
Are you looking at things like adoption? If so, how do you work towards that or other success metrics?
Krithika Muthukumar
OpenAI VP of Marketing • December 20
For Stripe, we have a robust self-serve channel in addition to sold deals. Startups that start by processing very small amounts of volume can grow up to be quite big. Our long-term bet hinges on this cohort-based approach, so we prioritize both channels ~equally. Pageviews and impressions can be......Read More
2274 Views
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