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Harsha Kalapala

AMA: TrustRadius Former Sr. Director, Product Marketing & Brand, Harsha Kalapala on Establishing Product Marketing

April 15 @ 10:00AM PST
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TrustRadius Former Sr. Director, Product Marketing & Brand, Harsha Kalapala on Establishing Product Marketing
Top Questions
What has worked well (or has not worked) as far as positioning your product marketing team within a larger marketing org?
Harsha Kalapala
Harsha Kalapala
AlertMedia Vice President Product Marketing • April 16
Product marketing's biggest challenge (no matter anywhere I go) is defining the scope and sticking to it. Anything under the sun that is not Demand Gen or SEO tends to be seen as a job for product marketing. If we don't get a handle and drive the definition of role as product marketers and clearl......Read More
918 Views
4 requests
What's your best product marketing 30-60-90 day plan to make a big impact at a new company?
I'm starting a new job next week! Would love to hear your top tips in general as well as at the director level.
Harsha Kalapala
Harsha Kalapala
AlertMedia Vice President Product Marketing • April 16
Copied over from a similar question: There are a lot of things you could do - and it's easy to get distracted as a product marketer. First 30 days - Listen, listen, listen. Ask a TON of questions. Hold back from providing ideas unless you are really sure about it. Help others behind the scene......Read More
5401 Views
6 requests
You're the new PMM for a B2B SaaS company that has 40 people and is starting to scale. What should you aim to do in your first month and your first quarter?
Harsha Kalapala
Harsha Kalapala
AlertMedia Vice President Product Marketing • April 16
There are a lot of things you could do - and it's easy to get distracted as a product marketer.  First 30 days - Listen, listen, listen. Ask a TON of questions. Hold back from providing ideas unless you are really sure about it. Help others behind the scenes on ongoing projects with work you a......Read More
1657 Views
3 requests
What are some of your favorite software platforms for digital product adoption/engagement? Examples: UserPilot, AppCues, etc
Harsha Kalapala
Harsha Kalapala
AlertMedia Vice President Product Marketing • April 16
Tech is always a hard question for product marketers who don't have a ton of budget. I try to push for tools that are beneficial to more than product marketing. Tools that help me do my job better with my key partners - sales, CS, product. One way is to just get a seat to jump in on software they......Read More
1311 Views
2 requests
How do you successfully engage other teams (Design, Product Management, Engineering) in a Go To Market plan?
Harsha Kalapala
Harsha Kalapala
AlertMedia Vice President Product Marketing • April 16
The first step to engaging other teams is to make sure they are a key contributor to the go-to-market plan, and they are not just on the receiving end being told what to do. I try to understand the organizational goals of a launch, and also pay attention to what are the success metrics/criteria f......Read More
1155 Views
9 requests
What is your advice for creating and/or improving the product marketing process when joining a small but growing team with no or little structure and an inexperienced management team?
What are the best ways for establishing good communication, trust, and buy-in across departments?
Harsha Kalapala
Harsha Kalapala
AlertMedia Vice President Product Marketing • April 16
You can't change/improve what you don't fully understand. When you join a smaller team where product marketing didn't formally exist before, it is important to recognize that product marketing always existed, but was probably executed as a team sport. It may have been carried by the product manag......Read More
1331 Views
4 requests