Communities
Sign Up / Sign In
AMA: Twilio Senior Director, Product Marketing, Vanessa Thompson on Product Launches
April 22 @ 10:00AM PST
View AMA Answers
Twilio Senior Director, Product Marketing, Vanessa Thompson on Product Launches
Top Questions
Vanessa Thompson
Twilio Vice President Marketing • April 22
This is a tough one because every PMM at every company operates differently. If there are things that you are personally responsible for delivering, then measure those things first. Blog post views and/or Sign-ups are two key ones. Some other ancillary ones you can measure are PR coverage, and pi......Read More
5911 Views
9 requests
Vanessa Thompson
Twilio Vice President Marketing • April 22
Using a formula. Lets face it, product launches are a formula. You have a new thing, you position it, and take it to market. You can do all the research and testing in the world and you may not be successful. On the other hand, you might launch something in stealth mode, but Elon Musk tweets abou......Read More
3368 Views
6 requests
Vanessa Thompson
Twilio Vice President Marketing • April 22
Our CMO always says, “Market your Marketing!” I love that because it's so true. The best thing we can do for our product launches is to bring the creativity and excitement to a launch. The more out of the box and memorable you can make the launch when you are sharing the launch news with your int......Read More
2593 Views
3 requests
Vanessa Thompson
Twilio Vice President Marketing • April 22
Because Twilio is an API-First product, getting the technical folks up to speed is a huge part of what makes us successful because they are the ones interacting with our main buyer, developers! This is a little different than a B2B launch. Generally though, there are three pillars to how I think ......Read More
3647 Views
5 requests
Vanessa Thompson
Twilio Vice President Marketing • April 22
You don’t want a new feature to distract from the main hero product so you should think about the specific benefit customers that already use your main hero product are going to get. Of course you need to communicate the value of the feature, will your users or customers be able to do something t......Read More
1674 Views
3 requests
Vanessa Thompson
Twilio Vice President Marketing • April 22
The one thing I have learned in the pandemic is that a presentation isnt just slides, its so much more than this now. Its everything about how you show up on the camera, and engage with the audience, as well as your presentation. Thinking about how to build the presentation specifically, I'd say......Read More
6053 Views
4 requests
Vanessa Thompson
Twilio Vice President Marketing • April 22
Making it memorable. One of the most memorable launches that I remember wasn't even one that my team did. It was one of our other awesome PMMs. We were launching our new CLI (Command Line Interface). If you have ever seen a developer coding, to the uninitiated, it looks like a black screen with a......Read More
2315 Views
3 requests
Vanessa Thompson
Twilio Vice President Marketing • April 22
Our org structure is pretty straightforward: * We have PMM teams aligned to our major product areas, Messaging, Voice, Video, Email, Account Security, Flex (Contact Center), and IoT. * We also have a Platform PMM team. Because we are a developer platform, there are a number of horizonta......Read More
4029 Views
7 requests
Upcoming AMA's
Shopify Senior Product Marketing Lead, Stephanie Kelman on Product Launches
July 25 @ 10:00AM PST
Register
Show All