I've had developers and marketers directly on my reporting team in the past and
our consumer marketing organization now has a centralized engineering team in
the division. We're not a traditional marketing organization in many ways, and
relatively "young" compared to the rest of the company (see ...more
What does the interview process look like for product marketing roles?
As a 100% distributed company (see this answer
our interview process is basically the same for all roles. Given our distributed
What are the company and team values? What characteristics do you look for in product marketers in order to represent those values?
As a company, we have a creed [https://automattic.com/creed/] that we reference
Practically, working in a 100% distributed company (see this answer
What are the aspects of operationalizing a GTM plan that might prove to be most risky?
One of the biggest risks of operationalizing a GTM plan is the lack of a common
understanding of the time it takes to do good marketing work, internally.
Marketing shouldn't slow down product; but at the same time, the more time and
advance notice marketing has, the more we're able to enrich, ad...more
How do you update stakeholders, and the company as a whole, on the recent activities and achievements of product marketing?
What channel/form, what content do you include, formats, etc.
See this answer for how we work as a 100% distributed company
We work a lot in "public."
As for updates, the entire company publishes bi-weekly updates ...more
What systems/tools do you swear by for product launches to keep all stakeholders informed and engaged?
As a fully distributed / remote company, we operate slightly uniquely than other
companies - the two biggest differences are 1) we don't use email and 2)
everything by default is public to the entire company.
Instead of email, we publish everything on our intranet, which is naturally
powered by ...more