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AMA: WordPress.com Former Director of Product Marketing, Sara Rosso on Product Marketing Processes in a Remote Company
April 7 @ 10:00AM PST
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WordPress.com Former Director of Product Marketing, Sara Rosso on Product Marketing Processes in a Remote Company
Top Questions
How do you update stakeholders, and the company as a whole, on the recent activities and achievements of product marketing?
What channel/form, what content do you include, formats, etc.
Sara Rosso
Sara Rosso Marketing Leader and Fractional CMO • April 8
See this answer for how we work as a 100% distributed company. We work a lot in "public." As for updates, the entire company publishes bi-weekly updates on a special p2/site that's meant to aggregate the most important updates from each team or division across the company. This is the opportunit......Read More
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Sara Rosso
Sara Rosso Marketing Leader and Fractional CMO • April 8
As a fully distributed / remote company, we operate slightly uniquely than other companies - the two biggest differences are 1) we don't use email and 2) everything by default is public to the entire company. Instead of email, we publish everything on our intranet, which is naturally powered by ......Read More
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Sara Rosso
Sara Rosso Marketing Leader and Fractional CMO • April 8
One of the biggest risks of operationalizing a GTM plan is the lack of a common understanding of the time it takes to do good marketing work, internally. Marketing shouldn't slow down product; but at the same time, the more time and advance notice marketing has, the more we're able to enrich, ad......Read More
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