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AMA: Zapier Former Head of Product Marketing, Gregg Miller on Influencing the Product Roadmap
February 11 @ 10:00AM PST
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Zapier Former Head of Product Marketing, Gregg Miller on Influencing the Product Roadmap
Top Questions
Gregg Miller
PandaDoc VP of Product Marketing & Brand • February 11
My guess is your product team might benefit from PMM partnership earlier on in the product development process. However, that’s easier said than done! In order to move from downstream value addition (what’s the timeline of something that’s supposed to launch, what comms are we developing for the ......Read More
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Gregg Miller
PandaDoc VP of Product Marketing & Brand • February 11
It's all about doing great work that matters to the business, matters to your partner, and fits into the context of the relationship! The playbook below can help get the ball rolling. Sorry for the long answer, but it's a complex question with big implications for your ability to add value as a P......Read More
1526 Views
5 requests
How do you influence the product roadmap without clear monetization targets for new features/products?
It's clear there is an opportunity, but currently hard to see how big of an opportunity.
Gregg Miller
PandaDoc VP of Product Marketing & Brand • February 11
Our job as product marketers is to help the organization maximize the capture of market opportunity — whether that’s becoming more competitive, entering new markets, increasing the value we deliver to existing customers, or numerous other ways. Thus I think it’s important to start with “what op......Read More
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Gregg Miller
PandaDoc VP of Product Marketing & Brand • February 11
Before delivering any feedback, it can be helpful to take a minute and empathize with your product managers. Most are constantly bombarded with product feedback and things people think they should build: customer support, your biggest customers, CSMs, executives, their own boss, and even friends ......Read More
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Gregg Miller
PandaDoc VP of Product Marketing & Brand • February 11
In an ideal world product and product marketing should be embedded in one another’s efforts from start to finish (see my other response on “customer needs” and getting PMM further upstream). In this world product marketing has played an active role in helping set the vision for the feature, doing......Read More
1671 Views
4 requests
Have you found a good framework to communicate your product roadmap to customers?
We're trying to strike a balance of communicating high priority initiatives without getting caught up in exactly timelines.
Gregg Miller
PandaDoc VP of Product Marketing & Brand • February 11
In a prior role (B2B) the team found it helpful to set expectations with customers on what communication to expect from us. Product hosted a quarterly roadmap review where they would share the big boulders they were planning on shipping in the next 6-9 months with *rough* quarterly estimates on t......Read More
1244 Views
1 request
Gregg Miller
PandaDoc VP of Product Marketing & Brand • February 11
I don’t think my team experiences specific advantages and challenges of remote work that other teams at Zapier would find different from their own experience. I think what matters much more is how the company overall treats remote work. Let me provide two specific examples of things at the comp......Read More
1221 Views
3 requests
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