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AMA: Zeplin Former Chief Marketing Officer, Naman Khan on Developing Your Product Marketing Career
July 7 @ 10:00AM PST
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Zeplin Former Chief Marketing Officer, Naman Khan on Developing Your Product Marketing Career
Top Questions
Naman Khan
Personio Chief Marketing Officer • July 7
Yes! Here are a few examples, mostly B2B SaaS. Asana: I love how they take, what is a horizontal app, and position it to address specific use cases by function & persona. Whether the target user is in Sales, Product, Operations, HR or some other function, the PMM team at Asana know your top us......Read More
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3 requests
What's your best product marketing 30-60-90 day plan to make a big impact at a new company?
I'm starting a new job next week! Would love to hear your top tips in general as well as at the director level.
Naman Khan
Personio Chief Marketing Officer • July 7
There is a ramp plan that I like & have used many times, both for myself and members of the team. Like most things that are awesome, it takes the form of a very simple looking table. 3 Columns: * People: Meet with stakeholders and the team I will be working with, understanding their needs......Read More
11865 Views
4 requests
Naman Khan
Personio Chief Marketing Officer • July 7
There is one key learning: Actively plan & manage your development. Here is what is involved: * Know the menu: Since Product Marketing is such a broad discipline, its important to understand the various functional competenices that comprise it. This way, you can assess where you have str......Read More
637 Views
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Naman Khan
Personio Chief Marketing Officer • July 7
I approach competenices in 2 areas: Functional and Core. * Functional competenices are specific to the role, so for PMM these would include messaging, pricing, content etc. I actually did a session on these last year * Core competenices are applicable across roles and are usually defined......Read More
1887 Views
2 requests
Naman Khan
Personio Chief Marketing Officer • July 7
1. Goal Alignment: Given the broad span of PMM, its important to align on the specific areas that you will focus on with your stakeholders (and by default, the areas where you will not). You might need to focus on re-defining core differentiation, value proposition, content and enabling the sale ......Read More
993 Views
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Naman Khan
Personio Chief Marketing Officer • July 7
It's tough to answer broadly as different business will have different needs but if I were to pick one area that PMM can uniquely add value its: A compelling understanding of the customer. There are so many teams that have knowledge & insight into the customer but PMM is in a unique position to ......Read More
1200 Views
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