account based sales

Free ebook: Bridging The Gap: The Ultimate Guide To Account Based Marketing & Sales Alignment For Predictable Growth

In this eBook, you'll discover: Whether you’re a young startup, reaching high-growth, mid-market or even a mature industry incumbent, this eBook will teach you the latest, most innovative ways to streamline the revenue-generating sector of your business by aligning your organization. We all know that traditionally sales, marketing, and customer success have worked in silos, but in complex B2B sales, this is absolutely detrimental. Aligning these departments is no longer recommended but demanded. Organizations must ensure that teams are in sync with their counterparts. In this ebook, you'll discover: - What sparked the meteoric rise in sale development and account based sales - How to master the handoff for the smoothest transition possible - The importance of sales and marketing operations - The best practices and principles for lead scoring - The core of successful sales and marketing messaging - How to establish leadership alignment - The formula for an effective sales and marketing feedback loop - Building the perfect sales stack for account-based sales - An overview of the best tech tools in the space

Table Of Contents

Pg 5 - CHAPTER 1: INTRODUCTION - Why Bridging Sales, Marketing and Account Management Gaps Matters - The Rise of Account-Based Sales 7 Account Based Strategy - The Rise of SDRs Pg 14 - CHAPTER 2: HANDOFFS - The Importance of Sales and Marketing Operations - Lead Scoring: Key Principles and Best Practices - Inbound Lead Routing - Sales Accepted Leads: Key Principles and Best Practices - How to Run Outbound Exclusively via SDRs 26 How to Measure Performance\ - The Importance of Dashboards Pg 33 - CHAPTER 3: MESSAGING - Consistency: The Core of Successful Messaging - Leadership Alignment: Where Successful Messaging Starts - The Marketing and Sales Feedback Loop - How to Track Messaging Effectiveness - How to Onboard SDRs and Turn Them Into Effective Messengers Pg 48 - CHAPTER 4: TECHNOLOGY - New Technology. Same Process. - Examining the Full Funnel and Building a Sales Stack - A Technology Overview For Account Based Sales 56 Pg 59 - CHAPTER 5: CONCLUSION Why We Wrote Bridging the Gap The Shared Mission of Ambition, LeadGenius and PersistIQ

First 3 Pages

Bridging the Gap THE ULTIMATE GUIDE TO ACCOUNT BASED MARKETING & SALES ALIGNMENT FOR PREDICTABLE GROWTH Table of Contents Pg 5 - CHAPTER 1: INTRODUCTION - Why Bridging Sales, Marketing and Account Management Gaps Matters 5 - The Rise of Account-Based Sales 7 - Account Based Strategy 9 - The Rise of SDRs 12 Pg 14 - CHAPTER 2: HANDOFFS - The Importance of Sales and Marketing Operations 17 - Lead Scoring: Key Principles and Best Practices 19 - Inbound Lead Routing 20 - Sales Accepted Leads: Key Principles and Best Practices 24 - How to Run Outbound Exclusively via SDRs 26 - How to Measure Performance 27 - The Importance of Dashboards 29 Pg 33 - CHAPTER 3: MESSAGING - Consistency: The Core of Successful Messaging 35 - Leadership Alignment: Where Successful Messaging Starts 38 - The Marketing and Sales Feedback Loop 40 - How to Track Messaging Effectiveness 41 - How to Onboard SDRs and Turn Them Into Effective Messengers 43 Pg 48 - CHAPTER 4: TECHNOLOGY - New Technology. Same Process. 50 - Examining the Full Funnel and Building a Sales Stack 51 - A Technology Overview For Account Based Sales 56 Pg 59 - CHAPTER 5: CONCLUSION Why We Wrote Bridging the Gap 61 The Shared Mission of Ambition, LeadGenius and PersistIQ 61