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Free ebook: The Definitive Guide to Behavioral Cohorting

Download The Definitive Guide to Behavioral Cohorting and learn: What a behavioral cohort is. How to leverage behavioral cohorts to understand your users. A step by step guide to doing behavioral cohort analysis

First 3 Pages

The Definitive Guide to Behavioral Cohorting First, what are cohorts? Generally speaking, the term ‘cohort’ typically refers to an acquisition cohort: a group of users who all started using your product in the same time period (whether that’s a day, week, or month). When people talk about ‘cohort analysis’, they usually mean measuring the retention of each acquisition cohort over time, which is often visualized like this: Okay, so ...Read More