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Free ebook: Why Your Analytics Needs to Track Across Multiple Platforms

You may think you have a handle on your user behavior, but unless your analytics are fully cross-platform you’re not going to be getting the full picture. Users just don’t navigate apps in tidy, single-platform flows anymore. In a study of e-commerce companies, Facebook found that 45% of all shopping journeys included at least one mobile event. For an e-commerce site, any one of those actions could be a crucial point of analysis.

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Why Your Analytics Needs to Track Across Multiple Platforms You may think you have a handle on your user behavior, but unless your analytics are fully cross-platform you’re not going to be getting the full picture. Users just don’t navigate apps in tidy, single-platform flows anymore. In a study of e-commerce companies, Facebook found that 45% of all shopping journeys included at least one mobile event. For an e-commerce site, any one o...Read More