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Head of Product Marketing at Upwork
I love this question because balancing what feels like competing goals is one of the most challenging aspects of being a product marketer. The reality is that these aren't competing but complementary goals, and it's our job to do both -- deeply understand our customers' needs AND develop clear, c...more
Cofounder, Chief Product & Strategy Officer at Blue Fever

Liza, this was wonderfully clarifying. Thank you. My favorite is the last one. Will be passing this along to my team.