You know you need inbound links; they’re the single strongest factor in Google’s ranking algorithm, so if you want search visibility, you need them – and lots of them. But, ugh. Link building also happens to be the most difficult element of search engine optimization (SEO) as voted on by a recent survey of 357 marketers that we conducted. Furthermore, unless you’re an SEO guru, you probably don’t have much technical expertise. So how in the heck are you going to build good links for SEO? Here’s your definitive guide for doing so. Enjoy!
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SEO LINK BUILDING: The Ultimate, Step-by-Step Guide
Few terms are as polarizing in the online marketing world as “link building.” Sometimes misunderstood and sometimes neglected, link building is actually one of the most beneficial, cost efficient, and powerful strategies you can implement for your brand online. So why is it that a whopping 38 percent of online marketers aren’t using the strategy at all?
The way I see it there are three main reasons:
• Marketers misunderstanding link building, thinking of it in terms of archaic tactics that are no longer effective (or even safe).
• Marketers not seeing the true impact of the strategy, missing the potential value it holds.
• Marketers not knowing how to implement the strategy properly, leaving them unable to begin work, or leaving them with less-than-ideal results after pursuing the strategy for some time.
This guide is intended to help resolve all three obstacles to link building adoption. Over the course of this guide, I’ll explain exactly what link building is (and what it isn’t), what kind of impact you can expect to see from link building, and how to implement a link building strategy that actually works in the long term. By the end of this guide, you should have a thorough understanding of modern link building, with all the tools and knowledge you need to get started. Introduction
SEO LINK BUILDING
Let’s start with the basics. Link building is a long-term strategy designed to increase traffic to your site while improving your reputation, all through the use of external links pointing back to your domain. All the approaches and tactics I’ll be discussing in this guide have the same fundamental purpose; earning a greater number of powerful links on other sites that point to pages on your site.
Why is this important? How does it work? What’s the best way to do it? I’ll dig into these topics shortly, but for now, let’s take a look at the key benefits.
Link building is about far more than just earning traffic (though that is certainly a key benefit). Take a look at some of the ways link building can support your brand:
1. Brand (and content) visibility. Building more links on more prolific sources means you’ll increase your brand’s visibility. That may not seem like a big deal by itself, but it can cumulate into a powerful effect. On one level, you’ll improve your content’s visibility; by publishing your work on outside sources, you can gain access to wider spreads of more diverse readers, increasing the reach of your material. On another level, your brand name will reach more online users. Even readers who consume content at-a-glance will start becoming more familiar with your brand in passing, which will lead to more direct traffic and conversions later on.
2. Reputation by affiliation. In the early stages of your link building campaign, you’ll be working with relatively low-level, niche sources, but as you build up, you’ll start getting positions on high-authority, noteworthy publishers. I’m The Concept and Benefits of Link Building