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Free ebook: The Definitive Guide To Account-Based Marketing Measurement

In this new age of ABM, what are the metrics that really matter? In the Definitive Guide to Account-Based Marketing Measurement, we explain the key metrics marketers must measure from the top of the funnel to the bottom. Specifically, the 22-page guide covers: What is ABM? What is ABM measurement? Lead-to-account mapping Top of the funnel ABM metrics Middle of the funnel ABM metrics Bottom of the funnel ABM metrics Testing and optimization

Table Of Contents

1) What is account-based marketing (ABM)? 2) What is ABM measurement? 3) Lead-to-account mapping 4) Top-of-the-funnel ABM metrics 5) Middle-of-the-funnel ABM metrics 6) Bottom-of-the-funnel ABM metrics 7) ABM Testing and optimization

First 3 Pages

THE DEFINITIVE GUIDE TO ACCOUNT-BASED MARKETING MEASUREMENT WELCOME to The Definitive Guide to Account-Based Marketing Measurement. This guide will walk you through everything you need to know to measure your account-based marketing efforts for optimal performance. Specifically, you’ll learn the following: 1) What is account-based marketing (ABM)? 2) What is ABM measurement? 3) Lead-to-account mapping 4) Top-of-the-funnel ABM metrics 5) M...Read More