Table Of Contents
Pg - 1) The Case for LinkedIn Advertising 2) Developing Effective Ads
Pg - 3) Targeting the Right Audience
Pg - 4) Account-Based Marketing
Pg - 5) Managing Bids
Pg - 6) Maximizing Your Results
Pg - 7) How to Optimize by Revenue 8) Using Advanced Techniques
First 3 Pages
The Guide to Cracking the
LinkedIn Ads Platform
Learn how to set up revenue tracking, improve your ads, and
generate more high quality leads, pipeline, and ultimately, revenue
Brought to you by Bizible, a marketing attribution solution that connects marketing data to sales data, enabling you to make smart decisions based on revenue.
Whether you are a seasoned pro or thinking about using LinkedIn Ads for the first time, in this guide you’ll find helpful information on generating more revenue from your paid social campaigns. This guide explains an approach to LinkedIn Ads that is focused on revenue generation. While click-through-rate (CTR) and leads are good indicators, revenue provides a better metric for creating more effective LinkedIn Ads. We call this strategy pipeline marketing.
First, we will explain how to get started with LinkedIn Ads, from copywriting to bid management, and then we’ll discuss how to accurately track revenue, so that you can measure your return on ad spend (ROAS).
From setup to optimization tactics, this guide provides the best strategies for getting the most out of LinkedIn Ads.
1) The Case for LinkedIn Advertising
2) Developing Effective Ads
3) Targeting the Right Audience
4) Account-Based Marketing
5) Managing Bids
6) Maximizing Your Results
7) How to Optimize by Revenue
8) Using Advanced Techniques
Let’s get started!
CHAPTER 1:THE CASE FOR LINKEDIN
When considering which channels B2B marketers should invest in,
LinkedIn should be at the top of the list. When it was launched in 2003,
LinkedIn was primarily a marketplace for employers and job seekers,
offering tools such as pay-per-click job ads and access to resume
databases. Five years later, LinkedIn launched an advertising product that
is now one of the most effective B2B paid social platforms.
But because its foundation is being a professional network first, and has
become a social channel second, its users volunteer important
professional information that they likely would not provide to other
Therefore, the platform gives advertisers the ability to target buyers not
only by demographics, but by profession-specific factors like job title,
industry, company size, and more. This combination makes it the ideal
social channel to target a variety of industry verticals and find the right
audience for your product or service.
Today, LinkedIn continues to develop its advertising platform and is
frequently introducing more sophisticated methods for businesses to
target the right audiences.
Let’s get started on creating campaigns that convert and generate