Free ebook: Predictive Analytics: The Key to Successful Marketing Campaigns

The anatomy of a successful marketing campaign isn’t easy to pin to one factor. Yet, there are times when an industry shift is happening that marketers can make use of new technology to change the way they communicate with customers and position their brand, creating a magical mix that sets new benchmarks in engagement and eventually drives conversions. Predictive analytics is a technology marketers can use to create disruption using the big data and artificial intelligence wave. Predictive Analytics: The Returns Human beings have never stored as much data as we do today. Apparently, the figure is close to 2.5 Quintillion bytes a day. I’m not even going to bother with the ones and zeroes. So as the amount of data we produce gets higher and higher, how do we derive meaning from it to make our lives better? As marketers, how do we create successful marketing campaigns that use this data to create a better experience for customers? Predictive Analytics offers a glimpse into how to build campaigns that drive results. According to Forbes, 89% of B2B Marketers Have Predictive Analytics On Their Roadmaps For 2016. The results? Predictive marketers are now 1.8x more likely to consistently exceed shared organizational goals. Pretty cool, right? What is Predictive Analytics Predictive analytics uses many techniques from fields such as data mining, statistics, modeling, machine learning, and artificial intelligence to analyze current data and make predictions for the future. It is also the reason ‘data scientist’ is one of the sexiest jobs of the 21st century, according to Harvard Business Review. predictive analytics for successful marketing campaigns.

Table Of Contents

Predictive Analytics: The Key to Successful Marketing Campaigns Table of Contents Introduction to Predictive Analytics . . . . . . . . . . . . . . . . . . . . . 2 Understanding Predictive Marketing . . . . . . . . . . . . . . . . . . . . . 3 Why Predictive Marketing? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 The Key to Great Predictive Marketing . . . . . . . . . . . . . . . . . . . 8 Intelligent Segments and Churn Predictions . . . . . . . . . . . . . . 10 Semantic Analysis and Content Predictions . . . . . . . . . . . . . 13 Predictive Modeling and Analytics Across Industries eCommerce and Publishing Websites . . . . . . .. . . . . . . . . . . . . 16 Online Travel and Deal Websites . . . . . . . . . . . . . . . . . . . . . . . 17 Checklist. . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . .. . 19

First 3 Pages

Predictive Analytics:The Key to Successful Marketing Campaigns Table of Contents Introduction to Predictive Analytics . . . . . . . . . . . . . . . . . . . . . 2 Understanding Predictive Marketing . . . . . . . . . . . . . . . . . . . . . 3 Why Predictive Marketing? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 The Key to Great Predictive Marketing . . . . . . . . . . . . . . . . . . . 8 Intelligent Segments and Churn Predictions . . . . . . . . . . . . . . 10 Semantic Analysis and Content Predictions . . . . . . . . . . . . . 13 Predictive Modeling and Analytics Across Industries eCommerce and Publishing Websites . . . . . . .. . . . . . . . . . . . . 16 Online Travel and Deal Websites . . . . . . . . . . . . . . . . . . . . . . . 17 Checklist. . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . .. . 19 Introduction Identifying customers who booked a travel package with you and figuring out who is most likely to buy one again. Giving customers personalized content recommendations based on their unique reading patterns. Looking at support emails from your customers and understanding from the tone how happy they are with your brand. These are all examples of Predictive Marketing in action, and this is what a Marketer today need to be able to tap into. With the knowledge that predictive marketing offers, traditional marketing efforts can be scaled down into more focused, goal-driven campaigns that aim for specific results. In a recent Forrester Survey, 78% of Marketers agreed that their Prospects to buying journeys have become more complex and nonlinear. As marketing continues to play an important part in building and nurturing the customer journey, the importance of predictive marketing to better understand customer lifecycles and patterns grows too.