35 People Shared This

Free ebook: Predictive Analytics: The Key to Successful Marketing Campaigns

The anatomy of a successful marketing campaign isn’t easy to pin to one factor. Yet, there are times when an industry shift is happening that marketers can make use of new technology to change the way they communicate with customers and position their brand, creating a magical mix that sets new benchmarks in engagement and eventually drives conversions. Predictive analytics is a technology marketers can use to create disruption using the big d...Read More

Table Of Contents

Predictive Analytics: The Key to Successful Marketing Campaigns Table of Contents Introduction to Predictive Analytics . . . . . . . . . . . . . . . . . . . . . 2 Understanding Predictive Marketing . . . . . . . . . . . . . . . . . . . . . 3 Why Predictive Marketing? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 The Key to Great Predictive Marketing . . . . . . . . . . . . . . . . . . . 8 Intelligent Segments and Churn Predictions . . . . . . . . . . . . . . 10 Semantic Analysis and Content Predictions . . . . . . . . . . . . . 13 Predictive Modeling and Analytics Across Industries eCommerce and Publishing Websites . . . . . . .. . . . . . . . . . . . . 16 Online Travel and Deal Websites . . . . . . . . . . . . . . . . . . . . . . . 17 Checklist. . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . .. . 19

First 3 Pages

Predictive Analytics:The Key to Successful Marketing Campaigns Table of Contents Introduction to Predictive Analytics . . . . . . . . . . . . . . . . . . . . . 2 Understanding Predictive Marketing . . . . . . . . . . . . . . . . . . . . . 3 Why Predictive Marketing? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 The Key to Great Predictive Marketing . . . . . . . . . . . . . . . . . . . 8 Intelligent Segments and Churn Predicti...Read More