product launch guide

Free ebook: The Essential Guide To Perfecting Your Next Product Launch

A strategic product launch will do wonders for your brand. It can boost brand value, garner excitement through press, generate revenue, and even attract new audiences altogether. But, developing a clear product release strategy can be tough — especially with multiple stakeholders and many moving parts. To help you plan your best product launch yet, we've created this eBook. Learn how to align your product messaging, create anticipation pre-launch, and keep customers engaged long after your product is released.

First 3 Pages

THE ESSENTIAL GUIDE TO PERFECTING YOUR NEXT PRODUCT LAUNCH CONTENTS Introduction..............................................................................................................................3 Chapter 1: Align Internal Vision..........................................................................................4 Set a Realistic Launch Date...........................................................................................4 Encourage Consistency..................................................................................................4 Create Positive Experiences.........................................................................................5 Product Launch Spotlight: Sphero..............................................................................5 Chapter 2: Define Product Messaging...............................................................................8 Write Customer-Focused Copy...................................................................................8 Chapter 3: Assemble Your Tribe..........................................................................................10 Define Your Tribe............................................................................................................10 How to Build Your Tribe................................................................................................11 Chapter 4: Plan Your Promotion.........................................................................................12 Public Relations...............................................................................................................12 Email Signup Strategy....................................................................................................13 Social Media Teasing......................................................................................................13 Product Launch Spotlight: FINIS................................................................................14 Chapter 5: Track And Evaluate............................................................................................16 Conduct an Internal Assessment...............................................................................17 Conclusion.................................................................................................................................18 INTRODUCTION Do you know the number one reason product launches fail? The answer is simple: product launches fail when they lack a clear launch strategy. Products without a well-defined launch plan fall short at attempts to engage customers before, during, and after launch. As a result, these products fail to attract new customers, generate press, and achieve sales goals. Alternatively, strategic product launches are more likely to bolster brand recognition, exceed consumer expectations, and surpass revenue targets. If you’re looking for a resource to help you develop a clear product release strategy, look no further.This eBook will guide you through each critical step of a successful launch, including insights like how to: Cultivate anticipation for your new product before launch Keep customers engaged long after your product hits the shelves Streamline product messaging throughout a global organization Achieve widespread press coverage and increase social reach Note: This ebook isn’t going to tell you how to conduct market research, how to define your target audience, or how to know you’re launching the right product. This eBook is meant to guide the release of an already outstanding product, equipping you with everything you need to generate excitement, engagement, and sales. If you’re ready to execute your best product launch yet, read on!