how to create a buyer persona
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Free ebook: Guide to Buyer Personas: A primer on creating and using personas

According to the latest CSO Insights research, companies with a sales enablement function in place outperform those without by 8.2% in higher revenues. However, today 75% of the firms surveyed don’t have this function in place, and the 25% that do could optimize their efforts even further. CSO Insights conducted a survey with 300+ companies in order to understand the role of sales enablement in helping organizations identify prospects and m...Read More

Table Of Contents

Pg 3 - What are buyer personas? Pg 7 - How to create buyer personas Pg 11 - Incorporating buyer personas

First 3 Pages

Guide to Buyer Personas A primer on creating and using buyer personas. Contents 3 What are buyer personas? 7 How to create buyer personas 11 Incorporating buyer personas What are buyer personas? Imagine it’s Friday night, and your family is deciding which restaurant to pick for dinner. Everyone has different factors that are important to them. • The kids want a restaurant with crayons and chicken fingers. • Mom wants a p...Read More