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Free ebook: USING VIDEO TO IMPACT SALES AND CUSTOMER SUCCESS

Video engages prospects and enables sales teams Getting time with prospects is more challenging than ever. When your sales reps have the right content, they can use video to have more meaningful conversations and shorten sales cycles. For business leaders who want to drive more revenue, this eBook offers tips for effectively incorporating video into your sales and customer experience strategies. You’ll learn exactly which kinds of video work ...Read More

Table Of Contents

CONTENTS Introduction: Video Works Across the Entire Customer Journey 3 Chapter 1: Video’s Impact on Your Business at Large 5 Chapter 2: Why Use Video to Drive Sales? 7 Chapter 3: How Video can Help Turn Prospects into Leads 8 Chapter 4: Turning Leads into Buyers with Video 10 Chapter 5: How Video Improves Customer Success and Retention 12 Chapter 6: Video’s Role in Brand Advocacy 14 Chapter 7: Measuring the Impact of Video Across Your Customer Journey 16 Conclusion: Video Optimizes Your Results at Every Stage of the Customer Journey 18 Additional Resources 19 Endnotes 19 About Brightcove 19

First 3 Pages

How to Align Video Across Your Customer Journey and Sales Cycle USING VIDEO TO IMPACT SALES AND CUSTOMER SUCCESS ©2016 Brightcove, Inc. All Rights Reserved. CONTENTS Introduction: Video Works Across the Entire Customer Journey 3 Chapter 1: Video’s Impact on Your Business at Large 5 Chapter 2: Why Use Video to Driv...Read More