Free ebook: USING VIDEO TO IMPACT SALES AND CUSTOMER SUCCESS

Video engages prospects and enables sales teams Getting time with prospects is more challenging than ever. When your sales reps have the right content, they can use video to have more meaningful conversations and shorten sales cycles. For business leaders who want to drive more revenue, this eBook offers tips for effectively incorporating video into your sales and customer experience strategies. You’ll learn exactly which kinds of video work where so you can: Increase awareness Spur engagement, qualify prospects, and differentiate your solution Drive conversion, finalize terms, and answer lingering reservations Communicate value, use video!

Table Of Contents

CONTENTS Introduction: Video Works Across the Entire Customer Journey 3 Chapter 1: Video’s Impact on Your Business at Large 5 Chapter 2: Why Use Video to Drive Sales? 7 Chapter 3: How Video can Help Turn Prospects into Leads 8 Chapter 4: Turning Leads into Buyers with Video 10 Chapter 5: How Video Improves Customer Success and Retention 12 Chapter 6: Video’s Role in Brand Advocacy 14 Chapter 7: Measuring the Impact of Video Across Your Customer Journey 16 Conclusion: Video Optimizes Your Results at Every Stage of the Customer Journey 18 Additional Resources 19 Endnotes 19 About Brightcove 19

First 3 Pages

How to Align Video Across Your Customer Journey and Sales Cycle USING VIDEO TO IMPACT SALES AND CUSTOMER SUCCESS ©2016 Brightcove, Inc. All Rights Reserved. CONTENTS Introduction: Video Works Across the Entire Customer Journey 3 Chapter 1: Video’s Impact on Your Business at Large 5 Chapter 2: Why Use Video to Drive Sales? 7 Chapter 3: How Video can Help Turn Prospects into Leads 8 Chapter 4: Turning Leads into Buyers with Video 10 Chapter 5: How Video Improves Customer Success and Retention 12 Chapter 6: Video’s Role in Brand Advocacy 14 Chapter 7: Measuring the Impact of Video Across Your Customer Journey 16 Conclusion: Video Optimizes Your Results at Every Stage of the Customer Journey 18 Additional Resources 19 Endnotes 19 About Brightcove 19 INTRODUCTION: VIDEO WORKS ACROSS THE ENTIRE CUSTOMER JOURNEY Video is proven to be one of the most effective digital content formats. The reasoning is twofold: 1) it connects with viewers at their emotional core in a way that allows them to identify with, and fully consume, the meaning of your content, and 2) it creates a significant increase in organic search traffic, in time onsite, and in conversion rates. A lot of companies think of content, and video in particular, as falling strictly under the scope of marketing, but today, leading brands are aligning the goals, focus, and execution of their externally facing organizations – marketing, sales, and customer success – around the customer journey to deliver holistic customer experiences across touchpoints. Aligning around the customer journey creates a common need for good content across departments. Your brand needs content that increases awareness, engages prospects, drives conversion, helps to retain customers, and spurs loyal customers to become brand advocates as you support them across the entire customer journey. Video is one of the most powerful ways to drive marketing results. Aligning around the customer journeycreates a common need for good content across departments. Your brand needs content that increases awareness, engages prospects, drives conversion, helps to retaincustomers, and spurs loyal customers to become brand advocates as you support them across the entire customer journey.