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Free ebook: The Definitive Guide To Multi-Touch Revenue Attribution

The Definitive Guide To Multi-Touch Revenue Attribution In 2014/2015, almost 70% of enterprise organizations anticipate an increase in marketing budgets above the rate of inflation, with a predicted average increase of 14%.

Table Of Contents

Table of Contents I. Who Should Read This Book ................................................................................3 II. The Importance of Multi-Touch Revenue Attribution for B2B ......................4 III. What is Multi-Touch Revenue Attribution? .......................................................8 IV. Overview of the B2B Lead Lifecycle & Marketing Stack .................................11 V. Common Attribution Models ................................................................................22 VI. How Salesforce Handles Attribution ..................................................................30 VII. Revenue Attribution through Marketing Automation Platforms ...................42 VIII. Revenue Attribution through BI and Marketing Revenue Intelligence ........46 IX. Getting Started With Multi-Touch Attribution .................................................54

First 3 Pages

The Definitive Guide To Multi-Touch Revenue Attribution Table of Contents I. Who Should Read This Book ................................................................................3 II. The Importance of Multi-Touch Revenue Attribution for B2B ......................4 III. What is Multi-Touch Revenue Attribution? .......................................................8 IV. Overview of the B2B Lead Lifecycle & Marketing Stack ..............Read More