Free ebook: The Practical Guide To Account-Based Marketing Measurement

Account-Based Marketing Measurement Learn everything you need to know about planning, launching, and measuring your ABM initiatives.

Table Of Contents

Table of contents I.Introduction ..........................................................................................................3 II.Account-Based Marketing: The Basics ..........................................................5 III.The Right Account-Based Marketing Strategy for Your Business..............9 IV.A Word About ABM and Multi-Touch Attribution..........................................12 V.Getting Started: Testing Account-Based Measurement..............................15 VI.Ongoing Account-Based Marketing Measurement .....................................18 VII.Wrapping Up ........................................................................................................26 VIII.About BrightFunnel ............................................................................................27 IX.Sources .................................................................................................................28

First 3 Pages

THE PRACTICAL GUIDE TO ACCOUNT-BASED MARKETING MEASUREMENT Table of contents I.Introduction ..........................................................................................................3 II.Account-Based Marketing: The Basics ..........................................................5 III.The Right Account-Based Marketing Strategy for Your Business..............9 IV.A Word About ABM and Multi-Touch Attribution..........................................12 V.Getting Started: Testing Account-Based Measurement..............................15 VI.Ongoing Account-Based Marketing Measurement .....................................18 VII.Wrapping Up ........................................................................................................26 VIII.About BrightFunnel ............................................................................................27 IX.Sources .................................................................................................................28 I. INTRODUCTION If you’re in B2B marketing today, Account-Based Marketing (ABM) is likely sitting somewhere in your 2016 initiatives. It’s an exciting concept but one that requires a ton of research, planning and grunt work... and that’s before you send a single beautifully targeted email. It also might not be right for your business. In this guide we first go over the basics of ABM and then dive into a practical guide to measuring your ABM initiatives.