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Free ebook: The Practical Guide To Account-Based Marketing Measurement

Account-Based Marketing Measurement Learn everything you need to know about planning, launching, and measuring your ABM initiatives.

Table Of Contents

Table of contents I.Introduction ..........................................................................................................3 II.Account-Based Marketing: The Basics ..........................................................5 III.The Right Account-Based Marketing Strategy for Your Business..............9 IV.A Word About ABM and Multi-Touch Attribution..........................................12 V.Getting Started: Testing Account-Based Measurement..............................15 VI.Ongoing Account-Based Marketing Measurement .....................................18 VII.Wrapping Up ........................................................................................................26 VIII.About BrightFunnel ............................................................................................27 IX.Sources .................................................................................................................28

First 3 Pages

THE PRACTICAL GUIDE TO ACCOUNT-BASED MARKETING MEASUREMENT Table of contents I.Introduction ..........................................................................................................3 II.Account-Based Marketing: The Basics ..........................................................5 III.The Right Account-Based Marketing Strategy for Your Business..............9 IV.A Word About ABM and Multi-Touch Attribution.................Read More