buyer persona institute
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Free ebook: For Compelling Content, Let Your Buyers Be Your Guide

Your buyers are the source of the insights that will differentiate your content and clarify all marketing decisions. Understanding how your buyers make their decisions, and how to persuade them, will make your job easier and more rewarding than you ever imagined. View this eBook and learn: - Three must-follow rules for successful buyer-driven content marketing - Details on how to discover and act on the Five Rings of Insight™ - Templates...Read More

First 3 Pages

The 3 rules of buyer-guided content marketing The 5 insights that put these rules to work for you So how do you discover the 5 insights? How many personas do you need? Using the information in your content strategy About the authors For Compelling Content, Let Your Buyers Be Your Guide Content marketing is on everyone’s mind. “We need more content.” “That’s great content.” “How can our content be more engaging?” “Do you think 6 piece...Read More