Table Of Contents
Pg 3 - Preface: It’s Time To Channel The Power Of Your Buyer’s Authentic Voice
Pg 5 - Chapter 1: How To Make A Persona Sing
Pg 6 - Chapter 2: The Five Rings Of Buying InsightTM
Pg 7 - Chapter 3: It’s All About The Interview
Pg 8 - Chapter 4: Putting Your Insights To Work
Pg 9 - Chapter 5: The Big Payoff For Marketing
Pg 10 - About Adele Revella
First 3 Pages
The Buyer PersonaManifest | SecondEdition
IT’S TIME To ChannEl ThE PowEr of
Your BuYEr’S auThEnTIC VoICE by Adele Revella
TABLE OF CONTENTS
Preface:It’s Time To Channel The Power Of Your Buyer’s Authentic Voice
Chapter1: How To Make A Persona Sing
Chapter2: The Five Rings Of Buying Insight™
Chapter3: It’s All About The Interview
Chapter4: PuttingYour Insights To Work
Chapter5: The Big Payoff For Marketing About Adele Revell
"It’s almost like cheating, like getting the exam paper weeks before the final.
Instead of guessing what matters now I know... not only what the customer wants;
I know how she goes about it"
To my great delight, I hear feedback like this all the time from the people I work with The insight that flow from a skillfully crafted buyer persona usually have effect,dramatically boosting confidence of marketers and their business results. Apply those insights to messaging and it’s almost like watching a guy who’s bee backdate for decades–droning on about himself without pausing for breath suddenly discover thew is doom faking his dinner companion what interests her.
Marketing content,all too often,really is that bad: an endless stream of“me-me-me”spammed out in hopes some thing will stick.It’s driven by internal objectives with absolutely no thought for the buyer’s concerns.