buyer persona manifesto

Free ebook: The Buyer Persona Manifesto, Second Edition

This is the all-new second edition of The Buyer Persona Manifesto. See how buyer personas reveal deep insights into the decisions you want to influence.

Table Of Contents

Pg 3 - Preface: It’s Time To Channel The Power Of Your Buyer’s Authentic Voice Pg 5 - Chapter 1: How To Make A Persona Sing Pg 6 - Chapter 2: The Five Rings Of Buying InsightTM Pg 7 - Chapter 3: It’s All About The Interview Pg 8 - Chapter 4: Putting Your Insights To Work Pg 9 - Chapter 5: The Big Payoff For Marketing Pg 10 - About Adele Revella

First 3 Pages

The Buyer PersonaManifest | SecondEdition IT’S TIME To ChannEl ThE PowEr of Your BuYEr’S auThEnTIC VoICE by Adele Revella TABLE OF CONTENTS Preface:It’s Time To Channel The Power Of Your Buyer’s Authentic Voice Chapter1: How To Make A Persona Sing Chapter2: The Five Rings Of Buying Insight™ Chapter3: It’s All About The Interview Chapter4: PuttingYour Insights To Work Chapter5: The Big Payoff For Marketing About Adele Revell "It’s almost like cheating, like getting the exam paper weeks before the final. Instead of guessing what matters now I know... not only what the customer wants; I know how she goes about it" To my great delight, I hear feedback like this all the time from the people I work with The insight that flow from a skillfully crafted buyer persona usually have effect,dramatically boosting confidence of marketers and their business results. Apply those insights to messaging and it’s almost like watching a guy who’s bee backdate for decades–droning on about himself without pausing for breath suddenly discover thew is doom faking his dinner companion what interests her. Marketing content,all too often,really is that bad: an endless stream of“me-me-me”spammed out in hopes some thing will stick.It’s driven by internal objectives with absolutely no thought for the buyer’s concerns.