Sr. Director Go-To-Market Strategy at ActiveCampaign
July 7, 2021
Building a Customer-Centric Narrative with Alex Gammelgard, Sr. Director Go-To-Market Strategy at ActiveCampaign
Follow Alex on LinkedIn [https://www.linkedin.com/in/agammy/].
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Questions covered in this episode:
1. Can you tell us a bit about yourself and your role at ActiveCampaign?
2. How do you and the product marketing team at Act...more
As a Product Marketer, you get things done through other people. Also, you won’t
have formal authority over most of the people working with you. In this
scenario, your ability to connect with and influence people (especially peers)
is crucial to succeed in the role.
Given this situation, I belie...more
I tend to think that product launches are delayed more often than not. Because
of that, the expected delays should already be part of your planning. Also,
there are a few workarounds you can use to deal with unexpected delays.
I will go through both below.
1. Planning (or Before the delay happe...more
I had to coach a few people on messaging on my past role, which pushed me to
develop a structured approach to coach inexperienced product marketer on writing
What follows are my go-to three steps to ensure a new employee can differentiate
good from bad messaging, learn how ...more
Although @Mary (Shirley) Sheehan [/profile/mary-shirley] and @Mark Officer
[/profile/mark-officer] already posted great answers, I would like to add two
other great sources.
1 ) A source of data is reading what their employeers are posting on LinkedIn
(through posts, summary or job description...more
Intercom published a blogpost with their templates for everything related to
Product Marketing, including a Positioning template.
You can read the blogpost here:
Specifically, the positioning template is availab...more