ActiveCampaign

ActiveCampaign

Insights from the ActiveCampaign Product Marketing Team

Leonardo Vergani
Latam Marketing Manager
As a Product Marketer, you get things done through other people. Also, you won’t have formal authority over most of the people working with you. In this scenario, your ability to connect with and influence people (especially peers) is crucial to succeed in the role. Given this situation, I belie...more
Leonardo Vergani
Latam Marketing Manager
I tend to think that product launches are delayed more often than not. Because of that, the expected delays should already be part of your planning. Also, there are a few workarounds you can use to deal with unexpected delays. I will go through both below. 1. Planning (or Before the delay happe...more
Leonardo Vergani
Latam Marketing Manager
I had to coach a few people on messaging on my past role, which pushed me to develop a structured approach to coach inexperienced product marketer on writing compelling messaging. What follows are my go-to three steps to ensure a new employee can differentiate good from bad messaging, learn how ...more
Leonardo Vergani
Latam Marketing Manager
Although @Mary (Shirley) Sheehan and @Mark Officer already posted great answers, I would like to add two other great sources. 1 ) A source of data is reading what their employeers are posting on LinkedIn (through posts, summary or job descriptions). From those descriptions, you can learn: - P...more
Leonardo Vergani
Latam Marketing Manager
Hey, Intercom published a blogpost with their templates for everything related to Product Marketing, including a Positioning template. You can read the blogpost here: https://www.intercom.com/blog/how-product-marketing-helps-build-product/ Specifically, the positioning template is availab...more
ActiveCampaign Product Marketing Leaders
Leonardo Vergani
Leonardo Vergani
Latam Marketing Manager