Adobe

Adobe Overview
Website: adobe.com
Employees: 21250
Headquarters: San Jose, CA
Founded: 1982
About
Adobe Inc. is an American multinational computer software company headquartered in San Jose, California.
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Top Team Awards 2022
Insights from the Adobe Product Management Team
Sriram Iyer
Sriram Iyer
GM / Head of Products and Partnerships, Adobe DVA, AdobeMay 3
Metrics are absolutely necessary when building your vision board. As you think of metrics, think of what will really define success? And how will we as a team measure success? Here are a few examples of key questions teams try to answer as they think of crafting metrics for their vision canvas -  1. What KPIs will you use to define success? 2. What are your product goals and outcomes? 3. What are your quality goals and outcomes? (Performance and Stability goals for example) 4. How will you measure progress toward these goals? 5. How will you communicate progress towards these goals? ...
Sriram Iyer
Sriram Iyer
GM / Head of Products and Partnerships, Adobe DVA, AdobeMay 3
Yes. At some point, you want to have a set of key workflows and key personas nailed as a part of the vision canvas. And using low code or UX mocks etc. - you want to test the validity of the hypothesis to the next granular level. Always be testing, always be validating, always be pivoting and making small tweaks to your plan based on the feedback and data you receive.
Sriram Iyer
Sriram Iyer
GM / Head of Products and Partnerships, Adobe DVA, AdobeMay 3
I like to think of it as a set of "converge and diverge" thinking exercises. Usually, I like to start with a blank page and write down my hypothesis. Something that I've observed in talking with customers, or a gap that I'm seeing emerge as I study the market and opportunities, etc. Then I like to bring a small cross-functional team together (think product, research, design, marketing, etc.) to talk about the hypothesis and see if it resonates. Ideally, you want research to take lead and further validate the opportunity and answer the unknowns. And you lead workshops and brainstorming sessi...
Sriram Iyer
Sriram Iyer
GM / Head of Products and Partnerships, Adobe DVA, AdobeMay 3
Pretty much the same stencil that I used to answer the previous question. If you are pivoting, I'd assume that one or more of these elements below have changed. So I'd use this framework to re-examine the sweet spot that you need to land on to be effective and win this next time around. Some elements to consider - 1. Market - Market landscape, gaps, and market opportunities. You want to work on an impactful problem area. Key Geos you will play in. etc. 2. Key vectors - I also like to play at the intersection of 2-3 key growth vectors - so I know directionally I am betting in the righ...
Sriram Iyer
Sriram Iyer
GM / Head of Products and Partnerships, Adobe DVA, AdobeMay 3
Some elements to consider -  1. Market - Market landscape, gaps, and market opportunities. You want to work on an impactful problem area. Key Geos you will play in. etc. 2. Key vectors - I also like to play at the intersection of 2-3 key growth vectors - so I know directionally I am betting in the right space. So, for example, you could be bullish on video as an explosive growth area for content and creativity and marketing, and you could be bullish on cloud as a universal enabler for key digital transformations across industries and domains, and you could be bullish on AI/ML as the key...
Adobe Product Management Leaders
Sriram Iyer
Sriram Iyer
GM / Head of Products and Partnerships, Adobe DVA