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Sriram Iyer
Sriram Iyer
GM / Head of Products and Partnerships, Adobe DVA, Adobe
Adobe
Sriram Iyer
GM / Head of Products and Partnerships, Adobe DVA
Metrics are absolutely necessary when building your vision board. As you think of metrics, think of what will really define success? And how will we as a team measure success? Here are a few examples of key questions teams try to answer as they think of crafting metrics for their vision canvas - ...more
Sriram Iyer
GM / Head of Products and Partnerships, Adobe DVA
Yes. At some point, you want to have a set of key workflows and key personas nailed as a part of the vision canvas. And using low code or UX mocks etc. - you want to test the validity of the hypothesis to the next granular level. Always be testing, always be validating, always be pivoting and mak...more
Sriram Iyer
GM / Head of Products and Partnerships, Adobe DVA
I like to think of it as a set of "converge and diverge" thinking exercises. Usually, I like to start with a blank page and write down my hypothesis. Something that I've observed in talking with customers, or a gap that I'm seeing emerge as I study the market and opportunities, etc. Then I like t...more
Sriram Iyer
GM / Head of Products and Partnerships, Adobe DVA
Pretty much the same stencil that I used to answer the previous question. If you are pivoting, I'd assume that one or more of these elements below have changed. So I'd use this framework to re-examine the sweet spot that you need to land on to be effective and win this next time around. Some e...more
Sriram Iyer
GM / Head of Products and Partnerships, Adobe DVA
Some elements to consider -  1. Market - Market landscape, gaps, and market opportunities. You want to work on an impactful problem area. Key Geos you will play in. etc. 2. Key vectors - I also like to play at the intersection of 2-3 key growth vectors - so I know directionally I am betting i...more
Adobe Product Management Leaders
Sriram Iyer
Sriram Iyer
GM / Head of Products and Partnerships, Adobe DVA