Insights from the Adobe Product Marketing Team
What is the best way to sustain launch over time and prevent the spike in traffic in the short run without long-term results?
“No, don’t do it! Don’t create a massive spike in traffic and run-up in sales that blows through your numbers.” said no one, ever. But really, I get it, you’re not looking for empty calories, you're building a business. Here are a few thoughts. 1. Understand what might drive a short-term spike ...more
Success…you know it when you see it. Well, we all may see it a different way. So, for me, it’s all about establishing what success looks like with stakeholders and leadership (early and often), ensuring reliable measurements of success metrics are in place before launch, and taking an honest and ...more
Great question and glad to see people taking a customer-led approach to product launches. There are a few strategies I recommend here and they fall into 4 areas. 1. Review the foundational research and insights that already exist - What you’re launching was built based on deep customer rese...more
How do you think about building a PMM team -- eg, how do you balance the day-to-day with less pressing -- but still important -- things around processes, career development, building x-functional relationships?
Developing your team and how x-functional teams work together may seem “less pressing”, but while these things do not typically have urgent deadlines, they are extremely important. Here are a few strategies I use to effectively develop the team as well as meeting business goals. * OKRs for pers...more
Organization readiness can be measured at different altitudes…e.g. Super high level and broad: does the business have the right strategy to win? vs. tactical: are we set up for a successful product launch and meet near-term goals? And points in-between. Let’s assume the big strategy pieces are f...more
Adobe Product Marketing Leaders
Mary (Shirley) Sheehan
Group Manager, Engagement & Retention Campaigns
Director of Product Marketing
Sr Director of Product Marketing, Creative Cloud
Head of Product Marketing, Real-Time CDP & Audience Manager
Product and marketing consultant, former industry strategy PMM at Adobe, Founding Team and VP PMM at Livefyre (acquired by Adobe)