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Insights from the Amazon Product Management Team

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Navin Ganeshan
Head of Driver Products, Amazon Relay
(Reposting this from a related question)  A technical product manager at Amazon is generally referred to as a Product-Manager-Technical (PM-T). A PMT can have ownership over a product, a functional area or even a program, but their primary focus is on formulating the vision, the strategy and r...more
Navin Ganeshan
Head of Driver Products, Amazon Relay
This is definitely a popular topic of discussion amongst PMs, and probably a heated one at times. This is a good post that covers the most common including RICE, KANO and story-maps. https://roadmunk.com/guides/product-prioritization-techniques-product-managers/ Personally, I'm less dogmatic a...more
Navin Ganeshan
Head of Driver Products, Amazon Relay
The process of starting with a vision for any product/feature is conceptually simple, but also eludes many product managers who may be more accustomed to being able to chart a path to "somewhere" rather than have to contemplate where that somewhere is. It helps to demysify and de-romanticize the ...more
Navin Ganeshan
Head of Driver Products, Amazon Relay
A technical product manager at Amazon is generally referred to as a Product-Manager-Technical (PM-T). A PMT can have ownership over a product, a functional area or even a program, but their primary focus is on formulating the vision, the strategy and roadmap for that area. They are also ultimatel...more
Navin Ganeshan
Head of Driver Products, Amazon Relay
First of all, we need to address Amazon's terminology for these roles. A technical product manager at Amazon is generally referred to as a Product-Manager-Technical (PM-T). Whereas a Technical Program Manager (TPM) is a distinct role that sits at the intersection of product, engineering and progr...more
Navin Ganeshan
Head of Driver Products, Amazon Relay
In a word, abstraction. A technical PM is usually NOT the most advanced technical person on a team. However, they are able to break through sufficient tech layers to be able to contextualize the tech in the overall product development. They are able to draw the bigger picture of how components fi...more
Navin Ganeshan
Head of Driver Products, Amazon Relay
To be clear, I don't believe a technical-PM is always a better PM. It comes down to what attributes, passion and curiosity you posess and the direction you want to go. A good technical PM is strongly curious about technology and how it's used to solve the problem. They think of the problem, as we...more
Navin Ganeshan
Head of Driver Products, Amazon Relay
To be blunt, I think they are critical. Data is the currency for any decision-making, and analytical competencies are exactly what empower product managers, technical or otherwise. For technical PMs, there is also an expectation of data self-sufficiency where they are not as dependent on BI or ot...more
Navin Ganeshan
Head of Driver Products, Amazon Relay
This is a universal challenge for all product owners - how to ensure your roadmaps don't get derailed. I take the perspective that you should expect and accept a certain combination of planned vs opportunistic initiatives. Being overly dogmatic in your roadmap against evolving circumstances is ju...more
Navin Ganeshan
Head of Driver Products, Amazon Relay
A technical product manager has a more substantial role working with engineering teams on core architecture and component design related to a feature. If all product managers have allegiance to different dimensions - business/revenue, customer experience, product/tech strategy, marketing etc - th...more
Amazon Product Management Leaders
Navin Ganeshan
Navin Ganeshan
Head of Driver Products, Amazon Relay