Amplitude

Amplitude

Insights from the Amplitude Product Marketing Team

Nate Franklin
Director, Product Marketing
You have to align on what priorities you are working on and when. I even suggest having a sort of PMM roadmap. If you can get that agreed to at the leadership level then it will be a lot easier to have conversations with your stakeholders across teams. There are always going to be firedrills you...more
Nate Franklin
Director, Product Marketing
The best way to manage stakeholder input is to start with a project plan or institutite a cadence that has specific points for stakeholders to provide input. Otherwise, as I am sure most PMMs have experienced, it comes in all over the place and in moments where it's not helpful.  For example, wh...more
Nate Franklin
Director, Product Marketing
Love this question. I believe that a major difference between successful PMMs and those who struggle is their relationship with the Sales org.  Here are some ideas that can help you build trust with sales: 1. Help win a deal - This might mean some busy work creating slides, joining a call ...more
Nate Franklin
Director, Product Marketing
Friction with stakeholders definitely comes with our jobs. While it can be stressful, frustrating and evening maddening, ultimately I think it also makes us better PMMs. That's my biggest suggestion for how to approach these situations. Ask yourself what can you learn from their pushback? A few ...more
Nate Franklin
Director, Product Marketing
I'm glad you asked about KPIs. As Product Marketers, we don't have the luxury of a single metric or even a couple metrics. We own the health of the story & vision our company is selling. I say health intentionally. It's not just that we own the story (we do) but we also need to make sure it's lan...more
Nate Franklin
Director, Product Marketing
Love this question! Definitely a daunting task for any PMM. Here are my top three suggestions: 1) Incorporate customers 2) Get sellers to present 3) Make it a competition. Incorporate Customers - This can be hard to do but it will go a long way to making it land. In the past, I've done this with...more
sharebird
Kimberly Kaminski
VP, Global Marketing at Amplitude
Hien Phan
Director of Enterprise Product Marketing
First, welcome to PMM. It would depend on what kind of PMM they are looking to hire. I would do three buckets. (1) a thought leadership piece or website/landing page (2) a launch plan or GTM plan (3) examples of enablement like slides etc. They want to see if you have done core PMM activities: me...more
Hien Phan
Director of Enterprise Product Marketing
Oy! First, good luck! I have done the "first" before. I don't think you have the luxury of 30/60/90. I think it's more like 30 days to identify the problem and tackle easy wins. Sixty days build out a basic launch framework, then a GTM strategy, align both with leadership. Then 90 days to test an...more
Amplitude Product Marketing Leaders
John Hurley
John Hurley
Head of Product Marketing
Nate Franklin
Nate Franklin
Director, Product Marketing
Hien Phan
Hien Phan
Director of Enterprise Product Marketing
Kimberly Kaminski
Kimberly Kaminski
VP, Global Marketing
RJ Gazarek
RJ Gazarek
Group Product Marketing Manager